ITALY

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Furniture Market Reports

The furniture industry in Italy

A comprehensive picture of the furniture sector in Italy, with trends in furniture production and consumption, furniture imports and exports, prices. Italian furniture imports and exports are broken down by country and segment (office furniture, kitchen furniture, upholstered furniture, dining and living room furniture, bedroom furniture, seats parts, parts of furniture). Profiles are provided for the major Italian furniture manufacturers, with data on turnover, product type, activity. The wood and forestry sector is also considered: production, imports, exports and consumption data are provided for the main semi-finished wood products (sawnwood, wood-based panels).

The office furniture market in Italy

A comprehensive picture of the office furniture market in Italy, with trends in office furniture production and consumption, office furniture imports and exports, office furniture prices. Macro-economic indicators, basic data (production, consumption, exports, imports, prices), international trade and competitive system. Breakdown of office furniture exports and imports is provided by country and product type: office furniture and office seating. Short profiles for the leading office furniture manufacturers. Company sales data and market shares.

Classic furniture in Italy

Production, consumption and distribution of classic furniture in Italy. Information on distribution channels and prices. Classic furniture supply structure is examined. Classic furniture production and consumption breakdown by product and price range. Market breakdown by type of product (material and style). Analysis of decisive factors in purchases of classic furniture and profile of the Italian consumer are provided. Products include different types of home furniture: kitchen furniture, upholstered furniture, bedrooms, living rooms, beds, tables, chairs, occasional furniture, home office furniture. Lighting fixtures are also considered. Market shares of the main 50 companies in the classic furniture segment are provided.

Forecast Report on the furniture sector in Italy

Analysis of the performance of the furniture sector in Italy, providing trends and forecasts on furniture production, furniture consumption, furniture imports and exports, prices, competitiveness and foreign demand. The report considers both the Italian furniture sector as a whole and specific segments: upholstered furniture, kitchen furniture, household furniture and office furniture. Forecasts for the furniture sector in Italy in 2006-2007 cover furniture production, domestic consumption (with an analysis of factors determining the demand for furniture), furniture imports and exports and production prices. The analysis of foreign trade considers: furniture exports by Italian regions and districts, foreign demand for Italian furniture, the international competitive system, the trend of the Italian competitiveness in a sample of countries, Italian furniture imports by main partner countries. For all the above mentioned variables forecasts are provided together with at least ten-year trend data.

Furniture distribution in Italy

Analysis of home furniture distribution in Italy. Trends in home furniture consumption, distribution channels' market shares, furniture imports. Home furniture consumption is broken down by distribution channel: small scale independent retailers, specialized large furniture distribution, non specialised distribution, others. The analysis of furniture distribution by product/segment covers: upholstered furniture, kitchen furniture. Home furniture imports are broken down by country, geographical area and product. Short profiles of major home furniture distributors with home furniture sales data, share of furniture on total sales and number of outlets.

Furniture districts in Italy

An overview of 8 furniture and furnishing districts in Italy, with data and information on the territory, corporation and development policies. Industrial districts are an important peculiarity of the Italian manufacturing system, from the point of view of both the efficiency of the productive processes, and the competitive capacity shown by these entrepreneurial nuclei on foreign markets. Born as a merger between economic and productive relations and economic and social ones in limited territorial areas, they have initiated and consolidated processes of economic development, characterised by a close relationship between the society and the productive system. The Italian furniture districts consist in local productive systems with a strong geographical reference, essentially made up of small and medium sized firms which are linked to the institutional and social sphere. The report considers the furniture districts' structure, analysing weaknesses and opportunities that characterize the district's development. For each district basic data are available (turnovers, total number of furniture firms and employees, product mix, exportation) together with information regarding the history of the district, its evolution and development policies.

Investments in furniture design: the Italian furniture industry

Among the competitive factors determining the success of Italian furniture is the fact that the Italian furnishings industry is at the forefront in terms of quality of planning and product aesthetics, and Italian design has a clear role as a global trendsetter. This report offers a deep analysis of the role of design in the Italian furniture and furnishings industry, taking into consideration the various stages of furniture production, the decision-making process, the human resources involved in the decision of investing in design, the impact of design on communication strategies and branding policy. The result is clearly applicable to the Italian market (as data refer to the Italian furniture and furnishings industry), but also provides a tool for any business intending to evaluate the role of investments in design within company policy.

Kitchen furniture distribution in Italy

This report provides data and information on kitchen furniture distributors in Italy, taking into consideration: characteristics of sales outlets and kitchen furniture sold, suppliers' selection criteria, customer's profile. Data on kitchen furniture sales in Italy are broken down by distribution channel (kitchen specialist outlets, furniture sales outlets, large scale distribution, craftsmen) and by geographical area (regions and provinces). Trends in prices are provided for kitchen furniture and kitchen tables and chairs. Relationships with household appliances and kitchen furniture suppliers (brands, selection criteria, brand opinions, price) are also considered, with an evaluation of the leading kitchen furniture brands by the interviewed retailers. A short kitchen furniture customer's profile is also outlined.

Process of household furniture purchasing in Italy

This report studies the behaviour of the Italian consumers of household furniture, taking into consideration: characteristics of purchased home furniture, purchasing process, consumer's profile. Purchases of household furniture are broken down by product type: kitchens, tables and chairs, bedroom furniture, dining room furniture, upholstered furniture, children's furniture, home office furniture, bathroom furniture, garden and outdoor furniture. The style of household furniture and purchase price range are also considered. The average total spend on home furniture is provided, as well as spend on single furniture item. The purchasing process is analysed according to: reasons for purchase, criteria of choice in the purchase, decision-making process within the family nucleus, sources of information about furniture, degree of recollection of names of furniture brands, criteria of choice and type of distribution channel (specialized dealers, furniture retailers, large scale distribution, Do-It-Yourself, craftsmen, direct sales, antiques shops), degree of customer satisfaction and reasons for any dissatisfaction, means of payment.

Process of kitchen furniture purchasing in Italy

This report studies the behaviour of the Italian consumers of kitchen furniture, taking into consideration: characteristics of purchased kitchen furniture, purchasing process, consumer's profile. Purchases of kitchen furniture are broken down by: purchase price, size and type of kitchen furniture (with or without built-in appliances), type of household appliances purchased with kitchen furniture or separately (refrigerators, freezers, ovens, cookers, dishwashers, microwave ovens), delivery times. The purchasing process is analysed according to: reasons for purchase (first-time purchases, substitutions), distribution channels for kitchen furniture, information sources (sales outlets, magazines, Internet, advertising), degree of recollection of brands of purchased kitchen furniture, kitchens' brands known.

Process of upholstered furniture purchasing in Italy

This report studies the behaviour of the Italian consumers of upholstered furniture, taking into consideration: characteristics of purchased upholstered furniture, purchasing process, consumer's profile. Purchases of upholstered furniture are broken down by: product type (suites, sofas, sofa-beds, armchairs), type of covering material (fabric, leather, microfibre), style of upholstered furniture (contemporary/modern, traditional/rustic), purchase price, number of purchased items. The average total spend on upholstered furniture is also provided as well as spend on single upholstery item. The purchasing process is analysed according to: reasons for purchase, degree of recollection of names of upholstery brands and retailers, criteria of choice in the purchase, distribution channels for upholstery products, loyalty to the sales outlet, degree of customer satisfaction and reasons for any dissatisfaction.

The Italian market for children's furniture

This report studies the behaviour of the Italian consumers of children's bedrooms and wardrobes, taking into consideration: characteristics of purchased children's furniture, purchasing process, consumer's profile. Purchases of children's furniture and wardrobes are broken down by: product type (kids' room furniture sets; single furniture for kids' room - beds, wardrobes, bookcases, computer tables/desks; wardrobes for other rooms; library/shelving for living rooms; library/shelving for study rooms), material of furniture (solid and veneered wood, laminated, lacquered and other), style of furniture (contemporary/modern, traditional/rustic), purchase price, number of purchased items. The purchasing process is analysed according to: reasons for purchase, degree of recollection of names of children's furniture and wardrobes brands and retailers, criteria of choice in the purchase, distribution channels, loyalty to the sales outlet, degree of customer satisfaction and reasons for any dissatisfaction.

The Italian market for kitchen furniture

A comprehensive picture of the kitchen furniture sector in Italy, with trends and forecasts in kitchen furniture production and consumption, kitchen furniture imports and exports, kitchens' prices, marketing policies and distribution. It also considers the share of built-in appliances on kitchens' supply. Breakdown of kitchen furniture consumption in Italy by cabinet door finishing, by cabinet door color and style, and by worktop material. Trends of kitchens' prices and data on productive concentration and employment. Kitchen furniture sales by Italian region and province, price range. The analysis of distribution channels covers: furniture stores, kitchens stores, direct sales/craftsmen, large scale furniture distribution. A breakdown of Italian kitchen furniture exports is provided by country and geographical area.

The Italian market for office furniture

Trends in office furniture production and consumption in Italy, international trade flows, prices, marketing policies, commercial distribution. Breakdown of office furniture production by type (office and visitor seating, operative desking, executive furniture, filing systems, wall-to-wall units, furniture for meeting rooms and communal areas) and material and trends of office furniture prices. A breakdown of office furniture sales by product is available for the main companies. The analysis of office furniture distribution channels by company covers: direct sales, specialized and non-specialized dealers, large distribution and mail order.

Upholstered furniture distribution in Italy

Italian consumption of upholstered furniture by distribution channel (independent sales outlets, upholstery specialist outlets, large scale distribution of upholstered furniture, craftsmenship), product type (sofas, armchairs, groups/sectional upholstery, transformable/sofa beds), market range (upper, medium, economic range) and geographic area. Upholstered furniture sales by type of covering (fabric, leather, microfibre), material (natural, mixed, synthethics) and by fabric design. The characteristics of sales outlets are described according to: total and upholstered furniture turnover per sq. m., total and upholstered furniture display area, sales outlet location, promotional actions. Relationships with upholstered furniture suppliers (brands, selection criteria, quality certification, brand opinions) and customers (promotions, purchaser age, means of payment, discount policy, purchasing process) are examined.

Furniture Indicators

ITALY: furniture basic data

Furniture indicators are abstract from market research report World Furniture Outlook 2008 issue November 2007. Statistics on furniture production and consumption, furniture imports and exports. Data are processed by Csil Milano. For each country furniture basic data are generally structured as follow:

1. furniture sector: furniture production, exports, imports, consumption (1997-2006 trends, country ranking)
2. economic indicators: value and country ranking for: population, area, total GNP, per capita GNP, household consumption expenditure, data at purchasing power parity (total GNP at PPP, per capita GNP at PPP)
3. real growth of furniture consumption: 2007-2008 forecasts
4. exchange rates: domestic currency per US$ and domestic currency per EUR, 1999-2006
5. main furniture trading partners: shares of imports by country of origin, shares of exports by country of destination

Furniture Fairs

Abitare il Tempo Exclusive Trade Fair for Interior Design, Verona, ITALY

Bauschau / Lignomec Trade show for woodworking machinery, Bolzano, ITALY

CERSAIE International Exhibition of Ceramics for building industry and bathroom furnishings, Bologna, ITALY

Eimu International Office Furniture Exhibition, Rho, ITALY

Eurocucina International Kitchen Furniture Exhibition, Rho, ITALY

ExpoCasa International Household Furniture and House Decor Exhibition, Torino, ITALY

Fierarredo Bologna, ITALY

Legno & Edilizia International trade fair for the wood building materials sector, Verona, ITALY

Macef International Exhibition of Household and Gift Items, Rho, ITALY

Promosedia International Chair Exhibition, Udine, ITALY

Proposte World preview of furnishings, fabrics and curtains, Como, ITALY

Salone Internazionale del Complemento d'Arredo International Furnishing Accessories Exhibition, Rho, ITALY

Salone Internazionale del Mobile Milan International Furniture Show, Rho, ITALY

SAMP Pesaro Furniture Trade Fair, Pesaro, ITALY

Samulegno Exhibition for Woodworking Machinery and Accessories, Pordenone, ITALY

Sasmil International Exhibition of Accessories and Semi-finished Products for the Furniture Industry, Rho, ITALY

SCOPERTA The Fine Interior Textile Exhibition, Rho, ITALY

Sun International Exhibition of Outdoor Furnishings and Equipment, Rimini, ITALY

XyleXpo International Salon of Woodworking Technology, Rho, ITALY

ZOW Pordenone Exhibition of components, semi-finished products and accessories for the furniture industry, Pordenone, ITALY