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The European Market for outdoor furniture


The European outdoor furniture market offers interesting opportunities both in the residential and contract segment. Over recent years, the growing need of nature and the desire to spend more time outdoors among European consumers have resulted in an increasing willingness of spending money in the garden sector. Over last decade, in fact, the outdoor furniture sector grew relatively faster than the furniture market. The market is satisfied by leading European outdoor furniture producers and by imports, mainly coming from Asia. Product offer is varied and investments in materials innovation and in the design field are key elements for the success of companies competing in the market




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