The kitchen furniture market in China

CSIL, July 2009, III Ed., Pages: 122
Price: EUR 1600.00 / US$ 2185.12

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This market research report offers a thorough and dynamic analysis of the kitchen furniture sector in China providing recent trends, mid term perspectives and forecasts in kitchen furniture production and consumption, imports and exports, prices, marketing policies and distribution. Short profiles of major players are given as well their market shares.

The report covers both kitchen furniture and built-in appliances sold through this channel.

The analysis of the Chinese kitchen furniture imports and exports (including also data for Hong Kong) is provided by country and by geographical area for the period 2003-2008.

The kitchen furniture production in China is broken down by kitchen style, cabinet door material and colour, worktop material for a sample of companies.

Investments in promotion, machinery and product design for a sample of companies are also offered.

The distribution of kitchen furniture in the Chinese market is described, mentioning the different distribution channels: kitchen specialists and independent furniture shops, home furniture chains, DIY chains and hypermarkets, appliances chains. Short profiles are included for the main distributors of kitchen furniture and household appliances present in the Chinese market.

Reference prices of kitchens and built-in appliances are listed. The main magazines, associations and fairs in the field of kitchen furniture in China are mentioned.

The chapter on competition with brief profiles about the main players of kitchen furniture in China, specifies the leaders in some of the Chinese provinces and mentions companies coming from other furniture sectors who decided to get into the kitchen furniture sector. Foreign companies present in the Chinese market are also cited.

A chapter is dedicated to built-in appliances, more specifically to hoods, refrigerators and freezers, washing machines, dishwashers, cooking appliances and microwave ovens. For all these products, the main manufacturers are mentioned and reference prices are given as well as the production in units by main brands.

Demand determinants examined are GDP, employment rate, salaries, population, construction activities, location of demand. This charter concludes with some tips about the Chinese consumer in order to understand better their purchase behaviour.

A list of about 260 addresses of kitchen furniture and household appliances manufacturers and distributors and other sector operators (magazines, associations, fairs, importers and builders) can be found in the appendix.

(Copyright: CSIL Milano)

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Contents: short index and selected companies mentioned

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1. INTRODUCTION: Scope of the research and methodology
2. THE KITCHEN FURNITURE MARKET IN CHINA: Basic data: activity trend and forecasts
3. INTERNATIONAL TRADE: Exports and Imports
4. SUPPLY STRUCTURE: Employment and average turnover per employee; Clusters and production diversification; Standards of Chinese kitchens; Breakdown of supply by kitchen style, cabinet door material and colour, worktop material Manufacturers of cabinet doors and other components
5. INVESTMENTS AMONG THE KITCHEN FURNITURE COMPANIES
6. DISTRIBUTION: Kitchen specialists and independent stores; Home furniture chains; DIY chains and hypermarkets; Distribution margins; Reference prices for kitchen furniture and appliances; Distribution through home appliances channel
7. THE COMPETITIVE SYSTEM: The top ten players in China; Domestic sales of kitchen furniture in China: the middle, lower, upper end markets; Appliance manufacturers operating in the kitchen furniture sector; Furniture companies interested in the kitchen furniture sector; Exporting companies
8. BUILT-IN APPLIANCES: Manufacturers and reference prices of: hoods, refrigerators and freezers, washing machines, dishwashers, cooking appliances, microwave ovens
9. DRIVERS OF DEMAND: GDP; Employment rate; Salaries; Population; Construction activities; Location of demand; Some tips about the Chinese consumer
10. OTHER SECTOR OPERATORS: Sector magazines; Software house; Associations; Trade fairs
APPENDIX: LIST OF THE COMPANIES MENTIONED

Selected companies mentioned:: Aucma, Beach Sanitary, Benkai, Bloom Kitchen, Bohai, Brilliant, Bvior kitchen, C&C Bath and Kitchen, Cacule, Dacheng, Debao, Defuro, Dongrong, Enmei, Faladi, Fanmei, Fotile, Forwaro, Fudebao, Guangming, Haier, Haojiayi, Hongda, Huadi, Huierbang, I & You Kitchen, Idealidea, Ido, Jeson Fur-niture, Jindi, Kangjie, Kangsheng (Kinetic), Kebao Kitchen, Leo Kloly, Longsen, Marlbol, Mei Shi, Mejazz, Mekea, Mingya, Naniya, Olo, Oulin, Oupai, Ousen, Shuaikang, Stentor, Sunmoon, Tiantan, Toten, Wangjiale, Xinfa, Yadier, Yajie kitchenware, Yating Chugui, Youpai, Yueshan, Yuetu, Zhibang

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