Shopping cart (0)Furniture distribution in the Italian provinces
Report Code: S.18
Publisher: CSIL
Publication date: July 2009, VII Ed.
Pages: 249
Price: EUR 2900.00 / US$ 3767.68
Language: Italian
Copyright: CSIL Milano
Status: available for online purchase and immediate download
Report in Italian language only
Summary: Highlights of this Report
This Report offers an analysis of the Italian furniture market and of the different distribution channels, and is a useful tool of operative marketing for the manufacturers and the distributors operating in the Italian Market.
- Report contents:
- Estimate of 2007 sales in the Italian market of home furniture (retail prices);
- Sales analysis by distribution channel, by segment and geographical areas;
- Analysis of Large Scale Distribution market share (by province) compared to the traditional distribution; estimate of the absorption rates of consumption by province for the following segments:
- kitchen furniture
- upholstered furniture
- living and bedroom furniture
- kids furniture
- accessories
- other furniture
- Qualitative and quantitative analysis of the traditional distribution and of selected products. Data sources: interviews to about 300 operators;
- Qualitative analysis of the Large Scale Distribution specialized on the furniture industry, and profiles of the leading Italian Distributors.
Chapter one: introduction and methodology.
Chapter two: focus on home furniture sales in Italy at retail prices: sales of home furniture by segment, distribution channels, sales by geographical area.
Chapter three: Analysis of traditional outlets: consumer models, brand analysis, best sellers, for a selection of products (tables, cabinets systems, double beds and living room systems) annual average number of items sold, market trends (materials, size, price ranges).
Chapter four: focus on the specialized Large Scale Distribution and profiles of the leading Italian Distributors.
Appendix: for each of the Italian provinces a table providing home furniture consumption breakdown by segment, a selection of official socio-demographic and economic indicators correlated to furniture consumption, as well as a selection of indicators related to furniture distribution.
Table of Contents and selected companies mentioned
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- Methodology:
- Purchase potential and demand potential indicators, segments, distribution channels, province tables
- Home furniture sales in Italy
- Home furniture consumption 2003-2007
- - By segment: kitchen. bedroom furniture, living, upholstery, kids furniture, accessories, other home furniture
- - By distribution channel: specialized and non specialized Large Scale Distribution, traditional distribution, direct sale
- Analisi territoriale
- - By geographical area: North West, North East, Centre, South and Islands
- - By province
- Focus on the traditional distribution Focus sulla vendita di alcuni prodotti nel canale tradizionale
- Field analysis
- Consumer models
- Top five brands by sales volume
- Tables: average annual number of items sold · top brands and best sellers · brand image · market trends according to materials, size and price ranges
- Cabinet systems: average annual number of items sold · top brands and best sellers · brand image · market trends according to materials, size, colours and price ranges
- Double beds: average annual number of items sold · top brands and best sellers · brand image · market trends according to materials, colours , accessories and price ranges
- Living rooms: average annual number of items sold · top brands and best sellers · brand image · market trends according to materials, colours, and price ranges
- Focus on the Large Scale Distribution
- Major retailers and performances
- Company profiles by distribution type:
- - Chains
- - Franchising
- - Buying groups
- - DIY, Brico
- Appendix: province tables:
- - per capita furniture consumption
- - furniture consumption by segment
- - furniture supply
- - Economic results and entrepreneurial system by province and geographical area
- - Indicators of the potential of consumption by province and geographical area
- Selected companies mentioned:
- Arreda.net, Asta Mobili, Brico Io, Brico Ok , Bricoitalia, Chateau d’Ax, Divani&Divani by Natuzzi, Eco House, GranCasa Gruppo Mir, IKEA Italia, Il Tucano, La Maison Coloniale, Linn Sui, Mercatone Uno, Mondo Convenienza, Poltrone & Sofà, Ricci Casa, Roche Bobois, Rud Arredamenti
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