Shopping cart (0)Furniture distribution in the Italian provinces
Report Code: S.18
Publisher: CSIL
Publication date: July 2011, IX Ed.
Pages: 189
Price: EUR 2500.00 / US$ 3237.50
Language: Italian
Copyright: CSIL Milano
Status: available for online purchase and immediate download
Report in Italian language only
Summary: Highlights of this Report
This Report offers an analysis of the Italian furniture market and of the different distribution channels, and it is a useful tool of operative marketing for manufacturers and distributors operating in the Italian Market.
Report contents:
- Estimate of 2010 sales in the Italian market of home furniture (retail prices);
- Sales analysis by distribution channel, by segment and geographical areas;
- Analysis of Large Scale Distribution: market share and furniture consumption by province for the following segments:
- kitchen furniture
- upholstered furniture
- living and bedroom furniture
- kids furniture
- accessories
- other furniture
- Qualitative and quantitative analysis focused on the traditional distribution (data sources: interviews to about 100 operators)
- Qualitative analysis of the Large Scale Distribution specialized on the furniture industry, and profiles of the leading Italian Distributors.
The Report is divided into four chapters and an appendix.
Chapter one : focus on home furniture sales in Italy at retail prices: sales of home furniture by segment (kitchen furniture, upholstered furniture, kids furniture, living and bedroom furniture, other furniture) ,and by geographical areas (North West, North East, Centre, South and Isles).
Chapter two: Analysis of distribution channels (direct sales, traditional distribution, large scale distribution) by product (home furniture, kitchen furniture, upholstered furniture, other furniture).
Chapter three: focus on the traditional distribution: the main characteristics of the furniture distributor and analysis of the main balance sheet indicators.
Chapter four: focus on the specialized large scale distribution and profiles of the leading Italian distributors.
Appendix: for each of the Italian provinces a table providing home furniture consumption broken down by segment, a selection of official socio-demographic and economic indicators correlated to furniture consumption, as well as a selection of indicators related to furniture distribution.
Table of Contents and selected companies mentioned
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- Methodology:
- Purchase potential and demand potential indicators, segments, distribution channels, province tables
- Home furniture sales in Italy
- Home furniture consumption 2006-2010:
- - By segment: kitchen, bedroom furniture, living, upholstery, kids furniture, accessories, other home furniture
- - By distribution channel: specialized and non specialized Large Scale Distribution, traditional distribution, direct sale
- - By geographical area (North West, North East, Centre, South and Islands) and by region
- Focus on the traditional distribution
- Distributor Profile (exhibition space, average turnover, corner,…)
- Consumer models e Purchasing process
- Suppliers
- Top five brands by sales volume (by segments)
- Analysis of the main balance sheet indicators (asset and liability statement, La liquidity ratios, profitability and operational ratios)
- Focus on the Large Scale Distribution
- Major retailers: short profiles including, when available, address and history, product portfolio, turnover, employees, marketing strategies, number of outlets
- Company profiles by distribution type:
- - Chains
- - Franchising
- - Buying groups
- - DIY
- Appendix: province tables:
- - per capita furniture consumption
- - furniture consumption by segment
- - large scale distributors furniture sales and per store average turnover
- - Economic results and entrepreneurial system by province and geographical area
- - Indicators of the potential of consumption by province and geographical area
- Selected companies mentioned:
- IKEA, Arreda.net, Asta Mobili, B&S SPA (Emmelunga, Aiazzone ed ex Mete -Per Sempre Arredamenti), Bergamin, Bertani, Bo Concept, Brico Io, Brico Ok, Casa Berloni, CasaItalia, Centri FDT, Centro Veneto del Mobile, Chateau d’Ax, Compagnia del Mobile, Conforama, Divani&Divani by Natuzzi, Divanidea, Dondi Salotti, Europa Divani, GranBrico, GranCasa, Gruppo Adeo: Castorama, Leroy Merlin e Bricoman, Gruppo Mir, Gruppo SME, HARTè, Ixina, Ka International, La Maison Coloniale, Maisons du Monde, Manifattura Italiana Divani, Mercatone Uno, Mobilandia, Mondo Convenienza, Nuovarredo, OBI, Planet Sedia, Poltrone & Sofà, Punto Brico, Punto Legno Consorzio, Ricci Casa (+ MobDì), Roche Bobois, Self, Semeraro.
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