Shopping cart (0)Built-in appliances distribution and brand image in Italy
Report Code: IT.15
Publisher: CSIL
Publication date: November 2009, XVI Ed.
Pages: 129
Price: EUR 4000.00 / US$ 5196.80
Language: Italian
Copyright: CSIL Milano
Status: available for online purchase and immediate download. English available upon request
Report in Italian language only
Summary: Highlights of this Report
This report studies the behaviour of the Italian purchasers of built-in appliances taking into consideration: the sales performance for kitchens and built-in appliances, purchasing criteria by major purchasers of built-in appliances, development of brand-name image and customer satisfaction of major built-in appliances purchasers. The study is based on 170 telephone interviews with kitchen furniture manufacturers, built-in appliances wholesalers and specialised appliances chains.
Distribution flows and purchases of built-in appliances are analysed by product (sinks, hobs, ovens, dishwashers, refrigerators), by customer type (kitchen furniture manufacturers, built-in appliances wholesalers), by geographical area and by price range.
The analysis of brand name-image covers 6 years and provides a ranking of the main quoted brands by product (refrigerators, hobs, ovens, dishwashers, sinks) and by type of customer (kitchen furniture manufacturers, built-in appliances wholesalers).
The report also studies the development of the criteria used to select the suppliers of built-in appliances. Considered criteria are: Frequency/easy approach with the supplier, Front staff professionalism, Distribution channel reliability, Punctuality in delivering and speed of re-stocking, After-sales technical assistance, Willingness to satisfy customer needs, Prices, Average unit margin on products sold, Product reliability, Wide range of products and models, Aesthetic qualities of the product/design, Innovation, Brand fame/Advertising campaigns, Availability of merchandising material.
The opinions on the built-in appliances brands expressed by the interviewed companies are organised according to brand name, type of customer (kitchen furniture manufacturers, built-in appliances wholesalers), customer dimension (large scale customers, small and medium-sized customers), criteria used to select the suppliers of built-in appliances.
Covered brands: Aeg, Hotpoint-Ariston, Bosch, Candy, De Dietrich, Electrolux, Elleci, Franke, Foster, Gaggenau, Indesit, Miele, Nardi, Neff, Rex, Samsung, Scholtès, Siemens, Smeg, Whirlpool.
Addresses of 170 Italian kitchen furniture manufacturers, built-in appliances wholesalers and specialised appliances chains are also provided.
Among the covered products: built-in appliances, kitchen furniture, refrigerators, cooking appliances (hobs, ovens), dishwashers, sinks.
Table of Contents and selected companies mentioned
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- Scope of the research and methodology
- Scope of the research
- Methodology
- Composition of the interviewed companies sample
- Representativeness of the interviewed companies sample
- Activity trend
- Sales of built-in appliances
- Sales of kitchen furniture
- Activity trend
- Distribution flows and purchases by product
- From whom purchases the kitchen furniture manufacturer
- To whom sells the built-in appliances wholesaler
- Relationship with the suppliers
- Purchases by product type (sinks, hobs/ovens, dishwashers, refrigerators)
- Built-in appliances brands and product type
- Number of brands dealt with
- Number of quoted brands by product type (refrigerators, hobs/ovens, dishwashers/wasching machines, sinks)
- Purchasing criteria
- Criteria for the selection of built-in appliances suppliers
- Opinions on built-in appliances brands
- Summary of opinions
- Opinions on the main characteristics of brands: commercial, service, product and promotion area
- Overview of the opinions by:
- - brand name
- - type of customer (kitchen manufacturers, built-in electrical appliances wholesalers)
- - customer size (large scale customers, small and medium-sized customers)
- - geographical area (North, Center, South and Islands)
- Annex 1: Addresses of the interviewed companies
- Annex 2: Questionnaire used in the survey
- Selected companies mentioned:
- Aeg, Hotpoint-Ariston, Bosch, Candy, De Dietrich, Electrolux, Elleci, Franke, Foster, Gaggenau, Indesit, Miele, Nardi, Neff, Rex, Samsung, Scholtès, Siemens, Smeg, Whirlpool
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