Shopping cart (0)Built-in appliances distribution and brand image in Italy
Report Code: IT.15
Publisher: CSIL
Publication date: November 2011, XVII Ed.
Pages: 136
Price: EUR 4000.00 / US$ 5180.00
Language: Italian
Copyright: CSIL Milano
Status: Available for online purchase and immediate download. English available upon request
Report in Italian language only
Summary: Highlights of this Report
This report studies the behaviour of the Italian purchasers of built-in appliances taking into consideration: the sales performance for kitchens and built-in appliances, purchasing criteria by major purchasers of built-in appliances, development of brand-name image and customer satisfaction of major built-in appliances purchasers. The study is based on more than 135 telephone interviews with kitchen furniture manufacturers, built-in appliances wholesalers and specialised appliances chains.
Distribution flows and purchases of built-in appliances are analysed by customer type (kitchen furniture manufacturers, built-in appliances wholesalers). As far as product type is concerned, the report provides a detailed analysis of sinks sales broke down by material(stainless steel, composite materials, ceramics, other) and by geographical area, of hobs, ovens, dishwashers and refrigerators broke down by type.
The analysis of brand name-image covers 6 years and provides a ranking of the main quoted brands by product (refrigerators, hobs, ovens, dishwashers, hood, sinks) and by type of customer (kitchen furniture manufacturers, built-in appliances wholesalers).
The report also studies the development of the criteria used to select the suppliers of built-in appliances. The results confirm that the three most important criteria are: Punctuality in delivering, After-sales technical assistance, Brand and Product reliability. Other criteria considered are Prices, Wide range of products and models, Aesthetic qualities of the product/design and, Front staff professionalism.
The opinions on the built-in appliances brands expressed by the interviewed companies are organised according to brand name, type of customer (kitchen furniture manufacturers, built-in appliances wholesalers), , criteria used to select the suppliers of built-in appliances.
Covered brands: Aeg, Ariston, Blanco, Bosch, Candy, CM, Elleci, Elica, Faber, Falmec, Franke, Foster, Gaggenau, Indesit, Miele, Nardi, Rex, Schock, Siemens, Smeg, Telma, Turboair, Whirlpool, Zanussi.
Addresses of 135 Italian kitchen furniture manufacturers, built-in appliances wholesalers and specialised appliances chains are also provided.
Among the covered products: built-in appliances, kitchen furniture, refrigerators, cooking appliances (hobs, ovens), dishwashers, hoods and sinks.
Table of Contents and selected companies mentioned
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- Scope of the research and methodology
- Scope of the research
- Methodology
- Composition of the interviewed companies sample
- Representativeness of the interviewed companies sample
- Activity trend
- Sales of built-in appliances
- Sales of kitchen furniture
- Activity trend
- Distribution flows and purchases by product
- From whom purchases the kitchen furniture manufacturer
- To whom sells the built-in appliances wholesaler
- Relationship with the suppliers
- Purchases by product type (sinks, hobs/ovens, dishwashers, refrigerators)
- Built-in appliances brands and product type
- Number of brands dealt with
- Number of quoted brands by product type (refrigerators, hobs/ovens, dishwashers/wasching machines, sinks)
- Purchasing criteria
- Criteria for the selection of built-in appliances suppliers
- Opinions on built-in appliances brands
- Summary of opinions
- Opinions on the main characteristics of brands: commercial, service, product and promotion area
- Overview of the opinions by:
- - brand name
- - type of customer (kitchen manufacturers, built-in electrical appliances wholesalers)
- - customer size (large scale customers, small and medium-sized customers)
- - geographical area (North, Center, South and Islands)
- Annex 1: Addresses of the interviewed companies
- Annex 2: Questionnaire used in the survey
- Selected companies mentioned:
- Aeg, Ariston, Blanco, Bosch, Candy, CM, Elleci, Elica, Faber, Falmec, Franke, Foster, Gaggenau, Indesit, Miele, Nardi, Rex, Schock, Siemens, Smeg, Telma, Turboair, Whirlpool, Zanussi
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