Page 4 - CSIL Furniture Market Research - Brochure

OUR ACTIVITIES CSIL FURNITURE MARKET RESEARCH

FURNITURE MARKET RESEARCH: CSIL research activity is based on a longstanding experience in gathering, monitoring and
> MULTICLIENT RESEARCH interpreting data on a broad basis, in terms of both time and geographic coverage. CSILs
extensive knowledge is further enhanced by a constant dialogue with all the players involved
> CUSTOM MADE STUDIES
in the furniture sector.
TRAINING:
> SEMINARS CSIL strengths in research include the following:
> WORKSHOPS > A strong focus on the furniture sector and its entire value chain
> A global view, in terms of both the areas studied and the customers served
MEDIA SERVICES > A sound quantitative approach, including consolidated experience in forecasting
> REVIEW > Decades of experience in dealing with sector issues, including qualitative trends analysis
> ADVERTISING through extensive and focused surveys
> NEWSLETTERS & EMAIL BLASTS > Immediate access to an enormous in-house database of sector information
> A global network of sector experts and professionals
What CSIL does:
> Quantitative analysis: market sizing and demand forecasting
> Competitive analysis: mapping and studying sector players, their market shares and
performances
> Qualitative analysis: investment drivers, product trends, consumer preferences
> Support in the formulation of marketing strategies
> Assistance in the implementation of action plans: lead generation and creation of B2B
contacts

The research outputs are:
> Multiclient research available off-the-shelf for CSIL customers
> Custom made studies prepared for individual clients

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