The Chinese furniture industry, renowned for its extensive production capacity and global impact, is at a pivotal juncture. Marked by a fragmented production landscape that features a mix of prominent companies alongside numerous smaller enterprises, the industry has long been a key player both domestically and internationally.

According to CSIL, furniture production in China amounts to nearly USD 170 billion. On a global level, China ranks 1st for furniture production and exports. Approximately one-third of China’s furniture output is exported, highlighting the country’s integral role in global supply chains.

CHINA. FURNITURE PRODUCTION BY DESTINATION

Among the top 100 furniture manufacturers in China*, 40% have a total turnover of over USD 250 million. After a period of stagnation throughout 2023, the industry is now showing early signs of recovery. The first part of 2024 has registered an increase in industrial production, retail sales, and export figures, a positive shift partly fueled by the country’s emergence from its strict zero-COVID policy and bolstered by government efforts to support economic activity. Initiatives aimed at stimulating the real estate market and targeted policies for the furniture sector have provided a much-needed boost. However, this recovery remains fragile, with demand drivers showing signs of vulnerability both domestically and abroad, suggesting that any growth may be tentative in the short term.

While the sector is expected to gradually return to a more typical growth pattern, it is unlikely to reach the remarkable levels of expansion witnessed in previous decades. The outlook for 2024 is bolstered by a projected 5% GDP growth, which reflects an overall improvement in economic conditions. The initial months of the year have shown positive trends in retail sales and exports, indicating a revival of consumer confidence and international demand. Moreover, government measures such as incentives for housing and consumption, including programs encouraging trade-ins for new purchases and tax benefits to stimulate global market engagement, are key contributors to this uptick in activity.

Despite these positive developments, the industry still contends with significant challenges. The real estate sector, crucial for driving furniture sales, continues to struggle, casting uncertainty over the domestic demand landscape. On the global stage, weak demand persists in many foreign markets, affected by broader economic instability and changing trade dynamics.

*The CSIL report ‘Top 100 Furniture Manufacturers in China’ provides an overview of the competitive landscape of the furniture industry in China