Press Release- July 2024

The 54th edition of CIFF Shanghai will be held from September 11 to 14, 2024, at the National Exhibition and Convention Center (Shanghai Hongqiao). As one of the major trade fairs in the international furniture industry, CIFF Shanghai aims to create a world-class platform to promote high-quality development of the furniture sector.

CIFF (China International Furniture Fair) has been held continuously for 53 editions. Since 2015, CIFF has taken place in March in Guangzhou Pazhou and in September in Shanghai Hongqiao.

CIFF Shanghai has established itself as a premier global event, integrating exhibition and retail, showcasing high-quality design, and leading industry brands. Featuring a comprehensive range of events, the fair covers the entire furniture industry supply chain, including bedroom furniture, sofas, living and dining room furniture, office furniture, commercial and hotel furniture, home decorations, home textiles, outdoor furnishings, as well as machinery, accessories, and equipment for furniture production.

CIFF Shanghai 2024 will feature five concurrent exhibitions: CIFF Shanghai WMF, CIFF Shanghai Upholstery Tech, CIFF Shanghai Offices & Public Spaces Exhibition, CIFF Shanghai Urban Outdoor Furniture Exhibition, and CIFF Shanghai Home Textiles & Accessories Lifestyle Exhibition.

Attracting over 1,500 brands and nearly 150,000 visitors at each edition, CIFF Shanghai is committed to continuous, multichannel marketing throughout the year, fostering a diverse and beneficial ecosystem for stakeholders.

CIFF Shanghai focuses on the high-end domestic market driving the development of the entire high-level sector. Through a robust media framework and a network of high-quality resources, CIFF Shanghai connects exhibitors with high-end retailers nationwide, facilitating business transactions and enhancing brand visibility through a series of national promotional events.

Featuring cutting-edge design exhibitions, CIFF Shanghai attracts 300,000 designers, offering design activities, special exhibitions, forums, and competitions to foster industry growth through the power of design. Through promotional activities and multichannel invitations, CIFF Shanghai builds an international platform for economic and trade cooperation, attracting professional buyers worldwide with exclusive services to support business collaboration, thereby meeting companies’ export development needs.

Design Eden: A New Paradigm

In 2024, the CIFF Shanghai Design Pavilion (Halls 4.1 and 5.1) will undergo a significant transformation, rebranded as the “Design Eden – Contemporary Design Trade Fair“. This evolution reflects a strategic shift aimed at addressing the industry’s challenges and opportunities, adapting to the evolving market landscape.

Design and business will be seamlessly integrated, fostering a shared future where brands, designers, sales channels, media, and other stakeholders collaboratively form a connected network.

The new Design Eden will focus on themes such as “Link Life”, “Link Individuality”, “Link Innovation”, and “Link Ecology”, offering an immersive and engaging experience for all participants.

LINK Life – A Scenic Lifestyle
1. Independent Brand Booths: a platform for innovative Chinese home design featuring brands like CAMERICH, HC28, CHIC casa, TEESURE, HIK, COOMO, DAaZ, MEXTRA, DOU HOME, and M°NACA.
2. Lifestyle Trend Showcases: immersive room scenes created by participating brands, enhancing brand recognition through high visibility.
3. A View of Tea Classics: a tea marketplace inspired by modern oriental tea lifestyles, combining furniture, utensils, and tea products.

LINK Individuality – Fresh Ideas, Flowing Inspiration
1. Creative Design Showcase: curated by Mr. Zhu Xiaojie’s team, featuring studio works and creative gifts aimed at corporate clients and consumers.
2. CIFF International Soft Furnishing Zone: showcases leading brands in soft furnishings, aromatherapy, lighting, carpets, appliances, and wall décor.
3. CIFF Shanghai · Trendy Life Aesthetics Exhibition: features aesthetic brands like Himalaya Carpet, Zhuhai Free Cloud Art, and more, offering comprehensive home enhancement solutions.
4. DDS Contemporary Home Trend Concept Exhibition: a platform for original Chinese designers, fostering connections and generating industry buzz since 2016.

LINK Innovation – Empowering Connection Through Design
1. Design Eden · Independent Designer Brand Zone: a platform for unique designer brands to connect with customers and foster original design.
2. Siza Theme Exhibition: a tribute to Portuguese architect Álvaro Siza, showcasing his design concepts across various fields.
3. Imagination · Contemporary Design Life Exhibition: combines exhibitions, salons, and interviews to create an immersive lifestyle experience, pushing the boundaries of design and inspiring creativity.

LINK Ecology – Shaping a Sustainable Future
1. CIFF Shanghai SHOW PLUS Composite Functional Zone: transforms underutilized spaces into a dynamic area for annual theme-based topics, thought-provoking talks, live broadcasts, and interviews.
2. The CIFF SELECT SHOW: an exhibition of leading brands, focusing on design and manufacturing excellence, fostering industry exchange, and showcasing future lifestyle trends.

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54th CIFF Shanghai 2024
National Exhibition & Convention Center (Shanghai) Shanghai Hongqiao, China
September 11-14, 2024
https://en.ciff-sh.com/

Edimotion [communication partner of CIFF]
t. +39.0332.284983 | press@edimotion.it