HawaExpo 2026, a key export-oriented furniture fair in Vietnam, will take place from 4–7 March 2026 at the Saigon Exhibition & Convention Center (SECC) in Ho Chi Minh City. Organised by VIFOREST and operated by HAWA, the event continues to strengthen Vietnam’s position as a crucial manufacturing and sourcing hub for the global furniture industry.

Under the theme “Gateway to Vietnam’s Furniture Prowess” HawaExpo 2026 is expected to gather over 700 exhibitors and more than 2,500 booths, with approximately 80% representing verified Vietnamese manufacturers. The scale and structure of the fair underline its clear positioning as a professional B2B platform dedicated to export trade.

A Gateway to Vietnam’s Furniture Manufacturing Ecosystem

Vietnam remains one of the world’s top furniture exporters, supplying major markets such as the United States, Europe, Japan, and South Korea. Against a backdrop of shifting global supply chains and rising demand for diversified sourcing, HawaExpo positions itself as a gateway to Vietnam’s furniture manufacturing capabilities.
The fair will showcase a wide range of products, including indoor and outdoor furniture, upholstered items, solid wood furniture, and contract solutions, all produced by manufacturers with strong export experience. Exhibitors are selected with a focus on manufacturing capacity, quality control, sustainability awareness, and compliance with international standards.

Designed for International Buyers and Long-Term Sourcing

HawaExpo is curated specifically for international buyers, importers, retailers, and sourcing professionals, rather than end consumers. The event prioritises efficiency, transparency, and credibility in supplier selection, allowing buyers to evaluate potential partners directly at the factory level.

Visitors can expect:

• Access to export-ready Vietnamese manufacturers
• Opportunities for OEM, ODM, and private-label discussions
• Insights into Vietnam’s materials, production processes, and cost structures
• A trade environment focused on long-term partnerships rather than spot transactions

Beyond Exhibits: Industry Dialogue and Market Insights

In addition to product displays, HawaExpo has increasingly integrated industry dialogue, networking programs, and knowledge-sharing sessions into its agenda. These activities aim to foster deeper understanding between suppliers and buyers while addressing critical industry topics such as sustainable sourcing, design adaptation, and global market trends.
This expanded approach reflects Vietnam’s broader ambition to move up the global value chain—transitioning from volume-driven manufacturing to quality-oriented, compliant, and value-added exports.

Outlook

As global furniture buyers continue to reassess sourcing strategies in Asia, HawaExpo 2026 is expected to play a prominent role as a reliable meeting point between international demand and Vietnam’s evolving supply base.
With its export-focused positioning, increased scale, and strong industry backing, HawaExpo continues to establish itself not just as a trade fair, but as a strategic sourcing platform showcasing Vietnam’s furniture manufacturing strengths to the world.

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HawaExpo 2026
March 4–7, 2025
Saigon Exhibition & Convention Center (SECC) | Ho Chi Minh City

For more info, please visit https://www.hawaexpo.com