Following a successful 2024 edition, HawaExpo 2025 will take place on 05 – 07 March 2025 at White Palace, Pham Van Dong Street, Thu Duc City, HCMC, Vietnam, aiming to continue to amaze foreign buyers with the finest product in an innovation showcase.

Vietnam is currently one of the largest export countries in the global wood & furniture map attracting an increase in FDI flow in recent years, driven by the country’s favorable trade policies, tax support, rising robust global demands, and the upgrading of transport infrastructure quality.

In this context, visitors to HawaExpo can stay up to date with Vietnam’s exporting industry and meet selected suppliers in almost every type of furniture industry, from Furniture & Furnishing to home accessories and handicraft products, and originally designed furniture. Organizers verify each supplier before participating in the fair to ensure the gathering of reliable made-in-Vietnam manufacturers with strong competitiveness and promise to bring more on stage compared to 80% as in the past edition. Moreover, this large number of exhibitors has proactively digitalization and sustainability, while catching up with the latest global export requests such as green growth, low-carbon production, and AI operation. It supports showcasing the country’s advanced and green manufacturing level, following the announcement of a net-zero carbon emission goal by 2050.

A dynamic and comprehensive made-in-Vietnam range of product displays is a signature that the organizers are particularly keen to maintain for the new edition as well. Within the show, buyers can spot the latest trends, updated supply competency, new material development, and technical advances happening in the industry together with design, creativity, and furniture innovation. The industry transformation from Original Equipment Manufacturing (OEM) to Original Design Manufacturing (ODM) continues presenting numerous new faces and startups, showing their ability from designing to final production, and visitors can witness this shift with thousands of high-quality, design, and aesthetically appealing products, in a whole contemporary conceptual space.

According to HawaExpo’s 2024 report, buyers and exhibitors emphasized the significance of the fair in helping enterprises extend their network, the global orders, expand their market reach, and strengthen Vietnam’s foreign trade and investment, with more than 75% of exhibitors signing contracts & MOU within HawaExpo framework, counted up to the total value up to 150 million USD.

True value is what HawaExpo’s organizer aims to do. “Our target was to proactively guide businesses in promoting the diversity of the Vietnamese wood and fine arts industry via a transparent platform under a professional organization, world-class service. Following that, we aim to support all participants to achieve the finest direct connections, unique contacts, and form trustful relationships with our exceptional made-in-Vietnam manufacturers equipped with strong exporting experience.” – said Mr. Nguyen Quoc Khanh, Chairman of Viforest, Chairman of Hawa.

The visit experience is still prioritized for organizers, providing annual upgrading services. Free shuttle bus, accommodation support, trading touchpoints both online and offline as the HawaExpo app, advanced searching tools, a series of person-to-person premium networking events, and B2B matching to optimize the connection with upstream and downstream enterprises. The report has also shown the seniority of participants, both visitors and exhibitors, adding value to networking.

HawaExpo is organized by the Association of Vietnam Timber and Forest Products under the sponsorship of the Ministry of Agriculture and Rural Development, the Ministry of Industry and Trade, and with the support of local authorities of the Department of Industry and Trade of Ho Chi Minh City. During the exhibition, buyers are allowed to attend a variety of forums and seminars, gathering VIP representatives from all related fields. For example, Forum and Conference events hosted by government agencies provide panoramic perspectives and development orientations of Vietnam’s Furniture industry facilitating trade promotion initiatives to foster market development, and amplifying Vietnamese wood product brands through facilitating the participation of wood product enterprises in major domestic and international fairs and exhibitions. Simultaneously, HawaExpo focuses on endeavours to enhance the competitiveness of Vietnamese businesses in regulatory scrutiny and market diversification.

The Organizer board aims to catch the breath of the market, both domestically and internationally, enabling them to encompass the exhibitors to the serious concerns over deforestation, greenhouse gas emissions, and environmental sustainability under the proposed guidelines and series of comprehensive in-depth workshops within the exhibition time. HawaExpo is even determined to expand high-level opening-up and lead to promoting mutual benefits between foreign purchasers, and exhibitors by keeping a commitment to aligning with the sustainable production and consumption trends prevalent globally.

Deputy Minister of Agriculture and Rural Development Nguyen Quoc Tri has assessed: “Hawa Expo 2024 stands as a testament to the adaptability, creativity, and resilience of wood processing and exporting associations and enterprises. This event serves as an effective trade promotion platform, fostering increased connectivity, exchange, and cooperation. It plays a pivotal role in projecting the image of Vietnam’s wood and wood products globally, thereby contributing to revitalizing growth momentum within the wood processing and products industry.”

For more information: https://www.hawaexpo.com