Built-in appliances distribution and brand image in Italy
Furnishings & related sectors | Retail & Ecommerce | November 2014
November 2014,
XIV Ed. ,
140 pages
For multiple/corporate license prices please contact us
Language: English
Report code: IT.15old
Publisher: CSIL
Status: Available for online purchase and immediate download
This report studies the behaviour of the Italian purchasers of built-in appliances taking into consideration: the sales performance for kitchens and built-in electrical appliances, purchasing criteria by major purchasers of built-in electrical appliances, development of brand-name image and customer satisfaction of major purchasers of built-in electrical appliances.
The study is based on 175 telephone interviews with kitchen manufacturers, built-in electrical appliances wholesalers and specialised appliance chains.Distribution flows and purchases of built-in electrical appliances are analysed by product (sinks, hoods, hobs, ovens, dishwashers, refrigerators), by customer type (kitchen furniture producers, wholesalers of built-in electrical appliances), by geographical area and by price range.
The analysis of brand name-image covers 6 years and provides a ranking of the main quoted brands by product (refrigerators, cooking appliances, dishwashers, hoods, sinks) and by type of customer (kitchen manufacturers, built-in electrical appliances wholesalers).
The report also studies the development of the criteria used to select the suppliers of built-in electrical appliances.
The results confirm that the three key criteria are product reliability, punctual delivery and speed of re-stocking, while other considered criteria are: after-sales technical assistance, prices, product range, design, advertising campaigns and availability of promotional materials.
The opinions on the built-in electrical appliances brands expressed by the interviewed companies are organised according to brand name, type of customer (kitchen manufacturers, built-in electrical appliances wholesalers), customer dimension (large scale customers, small and medium-sized customers), criteria used to select the suppliers of built-in electrical appliances.Covered brands: Aeg, Ariston, Blanco, Bosch, Candy, CM, Elleci, Elica, Faber, Falmec, Franke, Foster, Gaggenau, Indesit, Miele, Nardi, Rex, Schock, Siemens, Smeg, Telma, Turboair, Whirlpool, ZanussiAddresses of 175 Italian kitchen furniture producers, built-in electrical appliances wholesalers and specialised appliances chains are also provided.Among the covered products: built-in household electric appliances, refrigerators, cooking appliances (hobs, ovens), dishwashers, hoods, sinks.
Selected companies
Aeg, Ariston, Blanco, Bosch, Candy, CM, Elleci, Elica, Faber, Falmec, Franke, Foster, Gaggenau, Indesit, Miele, Nardi, Rex, Schock, Siemens, Smeg, Telma, Turboair, Whirlpool, Zanussi
Abstract of Table of Contents
Scope of the research and methodology
Scope of the research
Methodology
Composition of the interviewed companies sample
Representativeness of the interviewed companies sample
Activity trend
Sales of built-in appliances
Sales of kitchen furniture
Distribution flows and purchases by product
To whom sells the built-in appliances wholesaler
Relationship with the suppliers
Purchases by product type (sinks, hobs/ovens, dishwashers, refrigerators, hoods)
Built-in appliances brands and product type
Number of brands dealt with
Number of quoted brands by product type (refrigerators, hobs/ovens, dishwashers/washing machines, hoods, sinks)
Purchasing criteria
Criteria for the selection of built-in appliances suppliers
Opinions on built-in appliances brands
Summary of opinions
Opinions on the main characteristics of brands: commercial, service, product and promotion area
Overview of the opinions by:
– brand name
– type of customer (kitchen manufacturers, built-in electrical appliances wholesalers)
– customer size (large scale customers, small and medium-sized customers)
– geographical area (North, Center, South and Islands)
– customer size (large scale customers, small and medium-sized customers)
Annex 1: Questionnaire used in the survey
Annex 2: 1000 useful contacts (on request)
This report studies the behaviour of the Italian purchasers of built-in appliances taking into consideration: the sales performance for kitchens and built-in electrical appliances, purchasing criteria by major purchasers of built-in electrical appliances, development of brand-name image and customer satisfaction of major purchasers of built-in electrical appliances.
The study is based on 175 telephone interviews with kitchen manufacturers, built-in electrical appliances wholesalers and specialised appliance chains.Distribution flows and purchases of built-in electrical appliances are analysed by product (sinks, hoods, hobs, ovens, dishwashers, refrigerators), by customer type (kitchen furniture producers, wholesalers of built-in electrical appliances), by geographical area and by price range.
The analysis of brand name-image covers 6 years and provides a ranking of the main quoted brands by product (refrigerators, cooking appliances, dishwashers, hoods, sinks) and by type of customer (kitchen manufacturers, built-in electrical appliances wholesalers).
The report also studies the development of the criteria used to select the suppliers of built-in electrical appliances.
The results confirm that the three key criteria are product reliability, punctual delivery and speed of re-stocking, while other considered criteria are: after-sales technical assistance, prices, product range, design, advertising campaigns and availability of promotional materials.
The opinions on the built-in electrical appliances brands expressed by the interviewed companies are organised according to brand name, type of customer (kitchen manufacturers, built-in electrical appliances wholesalers), customer dimension (large scale customers, small and medium-sized customers), criteria used to select the suppliers of built-in electrical appliances.Covered brands: Aeg, Ariston, Blanco, Bosch, Candy, CM, Elleci, Elica, Faber, Falmec, Franke, Foster, Gaggenau, Indesit, Miele, Nardi, Rex, Schock, Siemens, Smeg, Telma, Turboair, Whirlpool, ZanussiAddresses of 175 Italian kitchen furniture producers, built-in electrical appliances wholesalers and specialised appliances chains are also provided.Among the covered products: built-in household electric appliances, refrigerators, cooking appliances (hobs, ovens), dishwashers, hoods, sinks.
Abstract of Table of Contents
Scope of the research and methodology
Scope of the research
Methodology
Composition of the interviewed companies sample
Representativeness of the interviewed companies sample
Activity trend
Sales of built-in appliances
Sales of kitchen furniture
Distribution flows and purchases by product
To whom sells the built-in appliances wholesaler
Relationship with the suppliers
Purchases by product type (sinks, hobs/ovens, dishwashers, refrigerators, hoods)
Built-in appliances brands and product type
Number of brands dealt with
Number of quoted brands by product type (refrigerators, hobs/ovens, dishwashers/washing machines, hoods, sinks)
Purchasing criteria
Criteria for the selection of built-in appliances suppliers
Opinions on built-in appliances brands
Summary of opinions
Opinions on the main characteristics of brands: commercial, service, product and promotion area
Overview of the opinions by:
– brand name
– type of customer (kitchen manufacturers, built-in electrical appliances wholesalers)
– customer size (large scale customers, small and medium-sized customers)
– geographical area (North, Center, South and Islands)
– customer size (large scale customers, small and medium-sized customers)
Annex 1: Questionnaire used in the survey
Annex 2: 1000 useful contacts (on request)
SEE ALSO
E-commerce in the mattress industry
October 2024, VI Ed. , 122 pages
What is the current state of the e-commerce mattress market globally? CSIL offers a detailed analysis of the global e-commerce mattress markets with a focus on North America, Europe, and Asia Pacific. Features of the online mattress business, the current incidence of online mattress sales by geographical areas and in key countries, e-commerce mattress sales of the leading retailers by area, and company profiles of top players operating in the online mattress sector are analysed in detail.
La distribuzione del mobile in Italia. Indirizzario distributori (Italian)
October 2024, II Ed. , pages
Directory of 16,800 home furniture retailers in Italy, with information on Company Name, Region, Province, ZIP Code, City, Address, Telephone, and Website.
La distribuzione del mobile in Italia. Analisi per provincia (Italian)
October 2024, XXI Ed. , 171 pages
This report provides a detailed picture of the Italian furniture market and retailing, for the whole national market and by province, providing the size and development of the home furniture market and its segments, market shares and development of distribution channels, estimated home furniture sales for key retailers, in-depth analysis of both large retail chains and independent retailers, companies’ strategies and trends.
Furniture retailing in Canada
July 2024, I Ed. , 25 pages
This study provides data and statistics on Home Furniture Retailing in Canada: retail market size, consumption by segment, home furniture imports, distribution channels, and information about the leading home furniture retailers in Canada.
La distribuzione dei mobili per cucina in Italia (Italian)
July 2024, IX Ed. , 70 pages
Carried out based on a survey involving almost 400 kitchen furniture distributors in Italy, this study analyses the qualitative features of stores, the service and the relative Trade Satisfaction for 16 leading kitchen brands in Italy, offering a benchmark for companies in the sector, an independent ‘certification’ of their results and a training tool for the sales force.
