This report studies the behaviour of the Italian purchasers of built-in appliances taking into consideration: the sales performance for kitchens and built-in electrical appliances, purchasing criteria by major purchasers of built-in electrical appliances, development of brand-name image and customer satisfaction of major purchasers of built-in electrical appliances.
The study is based on 175 telephone interviews with kitchen manufacturers, built-in electrical appliances wholesalers and specialised appliance chains.Distribution flows and purchases of built-in electrical appliances are analysed by product (sinks, hoods, hobs, ovens, dishwashers, refrigerators), by customer type (kitchen furniture producers, wholesalers of built-in electrical appliances), by geographical area and by price range.
The analysis of brand name-image covers 6 years and provides a ranking of the main quoted brands by product (refrigerators, cooking appliances, dishwashers, hoods, sinks) and by type of customer (kitchen manufacturers, built-in electrical appliances wholesalers).
The report also studies the development of the criteria used to select the suppliers of built-in electrical appliances.
The results confirm that the three key criteria are product reliability, punctual delivery and speed of re-stocking, while other considered criteria are: after-sales technical assistance, prices, product range, design, advertising campaigns and availability of promotional materials.
The opinions on the built-in electrical appliances brands expressed by the interviewed companies are organised according to brand name, type of customer (kitchen manufacturers, built-in electrical appliances wholesalers), customer dimension (large scale customers, small and medium-sized customers), criteria used to select the suppliers of built-in electrical appliances.Covered brands: Aeg, Ariston, Blanco, Bosch, Candy, CM, Elleci, Elica, Faber, Falmec, Franke, Foster, Gaggenau, Indesit, Miele, Nardi, Rex, Schock, Siemens, Smeg, Telma, Turboair, Whirlpool, ZanussiAddresses of 175 Italian kitchen furniture producers, built-in electrical appliances wholesalers and specialised appliances chains are also provided.Among the covered products: built-in household electric appliances, refrigerators, cooking appliances (hobs, ovens), dishwashers, hoods, sinks.
Selected companies
Aeg, Ariston, Blanco, Bosch, Candy, CM, Elleci, Elica, Faber, Falmec, Franke, Foster, Gaggenau, Indesit, Miele, Nardi, Rex, Schock, Siemens, Smeg, Telma, Turboair, Whirlpool, Zanussi
