CSIL Research Report ‘La distribuzione del mobile in Italia. Analisi per provincia’ (Italian language) provides a detailed picture of the Italian furniture market and retailing, for the whole national market and by province.

This study analyzes the market potential and consumption trends of home furniture at retail prices from 2019 to 2023, with detail by segment, home furniture sales trends by distribution channel, market shares for each channel considered, a list of major home furniture retailers, with a spatial analysis of consumption and an estimate of the level of home furniture uptake by province.

Key contents of the 2024 edition of the report include:

FIRST PART

• Size and development of the home furniture market, broken down by segment: kitchen furniture, living room, bedroom, upholstered furniture, mattresses, children’s furniture, outdoor furniture, other furniture.
• Size and development of furniture import, by geographical area and countries of origin.
• Market shares and development of distribution channels: retail chains specialized in furniture, non-specialized retail chains, independent distributors, E-commerce, and others. List of major retailers.
• Focus on retail chains specialized in furniture: estimated furniture sales for a selected number of retailers, turnover development over the last years, strategies: stores’ network development, store format, services, online sales.
• Focus on independent retailers: estimated furniture sales for a selected number of key retailers, features and trends of independent retailers, type of clientele.
• Detailed profiles for selected retailers, mostly retail chains specialized in furniture: total sales, estimated home furniture turnover, product portfolio, number of stores, new store openings/closures, regional presence, online presence, recent news etc.
•  Home furniture consumption by region.

To conduct this research, CSIL analyzed a total of about 250 home furniture retailers, providing data and profiles on a selection of top 70.

SECOND PART

Consumption of home furniture for each Italian province, broken down by segment (kitchen furniture, living room area, bedroom area, upholstered furniture, mattresses, children’s room furniture, other furniture), with socio-demographic and economic data.

Each summary table by province includes:

• Total furniture consumption, furniture consumption by segment and furniture consumption per capita
• Turnover per retail shop, Sales value of the organised distribution, Number of home furniture retail shops
• Economic performance and business development
• Indicators of consumption potential

LA DISTRIBUZIONE DEL MOBILE IN ITALIA: INDIRIZZARIO DISTRIBUTORI

Also available, a directory of 16,800 home furniture distributors in Italy, with information on Company Name, Region, Province, Post Code, Municipality, Address, Telephone, and Website. More details at https://www.worldfurnitureonline.com/report/furniture-distribution-in-italy-retailers-directory/

Italy. Impact of imports on total household furniture consumption and breakdown of imports by area of origin, 2023. Value %

The Italian home furniture market experienced remarkable growth during the two-year period 2021-2022, while 2023 proved to be a more complex year, where in particular inflation and economic uncertainty negatively affected consumer demand for furniture and thus the market performance, which contracted slightly.
Italy’s home furniture imports are worth 19% of the total market. Although there has been a gradual increase in the degree of market openness in recent years, the incidence of imports remains limited compared to other European countries. The European Union is confirmed as the main source area for Italian imports, reflecting the strong industrial and trade integration that characterizes the area. It is followed by Asia, whose share has decreased in recent years. As for importing countries, China is by far the most important exporter to the Italian market, followed by Germany and Poland.
The main channels, such as specialized retail chains and e-commerce, are registering an increase in mobilization sales to Italy, although slowing down from the peaks of previous years.