CSIL Research Report “La distribuzione del mobile in Italia. Analisi per provincia” (Italian language) provides a detailed picture of the Italian furniture market and retailing, for the whole national market and by province.
How has the furniture retail evolved in the aftermath of the pandemic years, and what direction is it heading in? The answer to this and other key strategic questions is grounded in an extensive data collection, which encompasses in-depth interviews and an online survey conducted with retail chains as well as independent distributors.

Key contents of the 2023 edition of the report include:

FIRST PART

• Size and development of the home furniture market, broken down by segment: kitchen furniture, living room, bedroom, upholstered furniture, mattresses, children’s furniture, outdoor furniture, other furniture.
• Size and development of furniture import, by geographical area and countries of origin.
• Market shares and development of distribution channels: retail chains specialized in furniture (for ex. Ikea), non-specialized retail chains (for ex. Leroy Merlin), independent distributors, E-commerce, other.
• List of major retailers in the furniture market, including furniture sales and number of stores (around 50 companies). Market shares for the top companies.
• Focus on retail chains specialized in furniture: estimated furniture sales for around 25 key retailers, turnover development over the last years, strategies: stores’ network development, store format, services, online sales etc.)
• Focus on independent retailers: estimated furniture sales for around 40 key retailers, features of independent retailers (average size, number of stores, market segments, etc.), strategies identified in a survey among over 100 independent retailers.
• Evolution of consumer habits in the aftermath of the pandemic years.
• Detailed profiles for selected retailers, mostly retail chains specialized in furniture: total sales, estimated home furniture turnover, product portfolio, number of stores, new store openings/closures, regional presence, online presence, recent news etc.
• Home furniture consumption by region

SECOND PART

• Consumption of home furniture for each Italian province, broken down by segment: kitchen furniture, living room area, bedroom area, upholstered furniture, mattresses, children’s room furniture, other furniture.

Selected companies

Bergamin, Bredaquaranta, Conforama Italia, Deghi Shop, Divani&Divani by Natuzzi, Hartè, IKEA Italia, Interni, Jysk, Leroy Merlin, Maisons du Monde Italie, Marino fa mercato, Mondo Convenienza, Nuovarredo, Roche Bobois Italia