
The blogger and the major household appliances market in Italy
Arredamento e Altri settori | September 2007
€500

September 2007,
I Ed. ,
120 pages
Price (single user license):
EUR 500 / USD 550
For multiple/corporate license prices please contact us
Language: Italian
Report code: AP.25
Publisher: CSIL
Status: available for online purchase and immediate download
This research has been realized through the technique of ‘FOCUSING ON THE BLOG’, with the aim to monitor a number of Italian Blogs, recently issued (2005-2007), showing opinions and comments related to major household appliances. ‘The term Blog is the contraction of web log, which means ‘trace on net’.
The phenomenon began to take foot in America in 1997; in 2001 it became fashionable also in Italy with the start of the first free services dedicated to the management of the Blog’ [Wikipedia, translation from Italian].
The Blog is therefore a personal diary, through which the users of the net can express opinions, feelings, complaints and more, on facts of personal or public interest.In many Blogs feelings and opinions can be found on what’s happening around the world or simply newspaper articles (in a more advanced version we can find also photos, music and videos).
If analysed correctly, Blogs can be an interesting source of information about a product or a company.
This survey is an explorative research with the aim to point out the potential of the net and the Blog instrument in the field of the market research, the contents only refer to the Italian market.
The most interesting features have been identified in the trade satisfaction (the satisfaction after purchase or service request etc.) and in the ideas for the planning of new generations of products.
This research only covers some of the numerous aspects that this type of survey could analyse, considering that it is possible to trace comments of net users not only by using frequently used terms such as refrigerator or washing machine but also by specifying single brands, products or specific models.
Report of 120 pages of which 35 containing Blog extracts and 50 attached texts (selection of Blog pages).
Selected companies
Bosch, Ariston, Candy, Aeg, Rex, Whirlpool, Miele, Indesit, Smeg, Electrolux, Zanussi, Ignis, Bompani, Gaggenau, Franke, Nardi, F.lli Onori, Foster, Korting, Siemens
Abstract of Table of Contents
1) Methodology
2) Blogs and Bloggers
- What is a Blog?
- Terminology
- type of Blogs
3) The dimension of a Blog
- Main Blogs
- Bloggers and their interests
4) Household appliances in Blogs
5) Product and trade satisfaction
- product and Trade satisfaction
- Quality and Brand
- Brand image
- Aesthetics
6) Services
7) Usability
8) Problems
- Defrosting refrigerator
- Environment and pollution
- Collaterals problems: disposal
9) Desires
- Simplification and comfort
- Energy conservation
10) Blog extracts
- Washing machine
- refrigerator
- Ovens and stoves
Appendix (a selection of Blog pages)
This research has been realized through the technique of ‘FOCUSING ON THE BLOG’, with the aim to monitor a number of Italian Blogs, recently issued (2005-2007), showing opinions and comments related to major household appliances. ‘The term Blog is the contraction of web log, which means ‘trace on net’.
The phenomenon began to take foot in America in 1997; in 2001 it became fashionable also in Italy with the start of the first free services dedicated to the management of the Blog’ [Wikipedia, translation from Italian].
The Blog is therefore a personal diary, through which the users of the net can express opinions, feelings, complaints and more, on facts of personal or public interest.In many Blogs feelings and opinions can be found on what’s happening around the world or simply newspaper articles (in a more advanced version we can find also photos, music and videos).
If analysed correctly, Blogs can be an interesting source of information about a product or a company.
This survey is an explorative research with the aim to point out the potential of the net and the Blog instrument in the field of the market research, the contents only refer to the Italian market.
The most interesting features have been identified in the trade satisfaction (the satisfaction after purchase or service request etc.) and in the ideas for the planning of new generations of products.
This research only covers some of the numerous aspects that this type of survey could analyse, considering that it is possible to trace comments of net users not only by using frequently used terms such as refrigerator or washing machine but also by specifying single brands, products or specific models.
Report of 120 pages of which 35 containing Blog extracts and 50 attached texts (selection of Blog pages).
Abstract of Table of Contents
1) Methodology
2) Blogs and Bloggers
- What is a Blog?
- Terminology
- type of Blogs
3) The dimension of a Blog
- Main Blogs
- Bloggers and their interests
4) Household appliances in Blogs
5) Product and trade satisfaction
- product and Trade satisfaction
- Quality and Brand
- Brand image
- Aesthetics
6) Services
7) Usability
8) Problems
- Defrosting refrigerator
- Environment and pollution
- Collaterals problems: disposal
9) Desires
- Simplification and comfort
- Energy conservation
10) Blog extracts
- Washing machine
- refrigerator
- Ovens and stoves
Appendix (a selection of Blog pages)
SEE ALSO
Profiles of 50 major appliance manufacturers worldwide
September 2021, VIII Ed. , 260 pages
The world market of major consumer appliances amounted to US$ 258 billion in 2020 and it is projected versus a double-digit growth during the current year. Company profiles with information on company background, historical and recent facts, basic data (including total turnover of the last five years, white appliances turnover and white appliances share on total production, number of employees …)
World market for professional appliances
November 2020, II Ed. , 190 pages
This Report provides information on the world market for professional appliances including: Foodservice equipment: including refrigeration, dishwashing, cooking appliances; Washing machines (Laundry); Air conditioning; Automatic vending machines
The Parasol Market in Italy
October 2017, I Ed. , 29 pages
The contract market accounts for 56% of the total value of the parasol market in Italy. The demand for parasols for hotels, bars and restaurants has increased and led to an overall increase in the contract segment.
Built-in appliances distribution and brand image in Italy
November 2014, XX Ed. , 126 pages
This report, yearly published, has reached its xx edition and analyzes the behaviour of the Italian purchasers of built-in appliances taking into consideration: the sales performance for kitchens and built-in appliances, purchasing criteria by major purchasers of built-in appliances, development of brand-name image and customer satisfaction of major built-in appliances purchasers. The study is based on 117 interviews with kitchen furniture manufacturers, built-in appliances wholesalers and specialised appliances chains