The European Market for Bathroom Furniture and Wellness
In 2018 the European market for bathroom furniture, furnishings and wellness was worth approximately EUR 12 billion, registering an increase of 2.1% (year-on-year). The best performances were reported in Central East Europe, as well as in Spain. These figures include bathroom furniture and accessories, WC seats, bathtubs and whirlpools, sanitary, faucets, shower screens, shower trays, and multifunctional shower booths. Over 10 million bathrooms have been fully replaced, including 5% of luxury bathrooms and 40% of mid and mid-upper.
A THREE-STEP VALUE CHAIN
In Europe, bathroom products are primarily distributed in a three-step value chain, in which wholesalers sell to installers and/or retailers, who in turn sell to consumers. While the majority of the volumes flow through wholesalers, the consumers’ actual purchasing decisions are to a large extent influenced by installers, architects and/or retailers. In general, most bathroom furniture and accessories suppliers with a turnover lower than EUR 100 million focus on the showrooms/retailers’ market (bathroom specialists, kitchen furniture and bathroom specialists), while the top players (with a turnover in excess of EUR 100 million) focus more on the wholesalers’ distribution channel or on large international distributors of construction materials and the DIY distribution network.
THE TEN TOP PLAYERS
The top ten players in the bathroom sector are: Roca, Geberit, Grohe, Hansgrohe, Ideal Standard, Villeroy & Boch, Ikea, Duravit, Sanitas Troesch, and Oras. They supply almost 45% of total consumption. Roca, Grohe, Duravit, Novellini, Porcelanosa registered a good increase of their sales in 2018. The EBITDA margin is on average approximately 9%-10% in the European market for bathroom furniture and wellness. The best performances, in terms of profitability, were registered by Geberit, Villeroy&Boch, Dansani, and Vola.
The CSIL Report The European Market for Bathroom Furniture, Furnishings and Wellness, now in its ninth edition, offers an in-depth analysis of the bathroom furniture and furnishings industry in Europe, with data on market size by product for each European country considered, activity trend and macroeconomic forecasts, distribution system, and reference prices. The Report also includes a listing of 50 architectural companies valuable for the project market, and the 100 local (city) markets to watch.
The Report is available for purchase and download at: https://www.worldfurnitureonline.com/research-market/the-european-market-bathroom-furniture-furnishings-wellness-0058463.html