Built-in appliances distribution and brand image in Italy

Description

This report, yearly published, has reached its XX edition and analyzes the behaviour of the Italian buyers of built-in appliances taking into consideration:

• the sales performance for kitchens and built-in appliances
• purchasing criteria by major buyers of built-in appliances
• development of brand-name image and customer satisfaction of major built-in appliances purchasers

Distribution flows and purchases of built-in appliances are analyzed by customer type (kitchen furniture manufacturers, built-in appliances wholesalers). The report provides a detailed analysis by product type: sinks sales broken down by material, hobs, ovens, dishwashers, refrigerators sales broken down by type, hoods sales broken down by material and type.
All the products mentioned above are analyzed also by geographical area and by purchase range of built-in appliances.

The analysis of brand name-image covers 6 years and provides a ranking of the main quoted brands by product (refrigerators, hobs, ovens, dishwashers, hood, sinks) and by type of customer (kitchen furniture manufacturers, built-in appliances wholesalers).

The report also studies the development of the criteria used to select the suppliers of built-in appliances.

The results confirm that the two most important criteria are: Punctuality in delivering, After-sales technical assistance. Other criteria considered are: Brand and Product reliability, Prices, Wide range of products and models, Aesthetic qualities of the product/design and, Front staff professionalism. The Report shows also statements about 'best product in the market' and 'the product that still is not in the market'. Due to an overall weak market, the Report shows as the main buyers are becoming more and more 'demanding' from their suppliers of built-in appliances.

The opinions on the built-in appliances brands expressed by the interviewed companies are organized according to brand name, type of customer (kitchen furniture manufacturers, built-in appliances wholesalers), criteria used to select the suppliers of built-in appliances.

Covered brands: Aeg, Hotpoint-Ariston, Bosch, Candy, Electrolux-Rex, Franke, Foster, Indesit, Miele, Nardi, Samsung, Scholtès, Siemens, Smeg, Whirlpool.

Covered products: built-in appliances, kitchen furniture, refrigerators, cooking appliances (hobs, ovens), dishwashers, built-in microwaves, small built-in appliances, hoods and sinks.

On request, a list of 1000 Useful contacts (150 manufacturers of kitchen furniture, 150 wholesalers, 700 kitchen furniture retailers).

Abstract of Table of Contents

Scope of the research and methodology

Scope of the research

Methodology

Composition of the interviewed companies sample

Representativeness of the interviewed companies sample

Activity trend

Sales of built-in appliances

Sales of kitchen furniture

Distribution flows and purchases by product

To whom sells the built-in appliances wholesaler

Relationship with the suppliers

Purchases by product type (sinks, hobs/ovens, dishwashers, refrigerators, hoods)

Built-in appliances brands and product type

Number of brands dealt with

Number of quoted brands by product type (refrigerators, hobs/ovens, dishwashers/washing machines, hoods, sinks)

Purchasing criteria

Criteria for the selection of built-in appliances suppliers

Opinions on built-in appliances brands

Summary of opinions

Opinions on the main characteristics of brands: commercial, service, product and promotion area

Overview of the opinions by:

- brand name

- type of customer (kitchen manufacturers, built-in electrical appliances wholesalers)

- customer size (large scale customers, small and medium-sized customers)

- geographical area (North, Center, South and Islands)

- customer size (large scale customers, small and medium-sized customers)

Annex 1: Questionnaire used in the survey

Annex 2: 1000 useful contacts (on request)

Selected companies mentioned:

Alpex, Arredo 3, , Boffi, Hotpoint-Ariston, Bergamin, Beko, Best, Blanco, Bosch, Candy, Cedi, Colombini, Delta Inox, EDI, EDIS, EL.GA, Elica, Faber, Falmec, Franke, Foster, Ikea, Indesit, Liebherr, Lube,Mainox, Miele, Mondo Convenienza, Nardi, Neff, Electrolux-Rex,Pacelli Trade, Poliform, Samsung, Scavolini, Scholtès, Semeraro, Siemens, Smeg, Snaidero, Valcucine, Whirlpool