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E-commerce in the mattress industry

III Ed. , 109 pages
Price (single user license): EUR 1200.00 / US$ 1170.48
for multiple/corporate license prices please contact us
Language: English
Report Code: M14
Publisher: CSIL
Copyright: CSIL Milano
Status:available for online purchase and immediate download

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The CSIL Research Report E-commerce in the mattress industry offers a detailed analysis of the online mattress market with a particular focus on three world areas: North America, Europe and the Asia Pacific. The study analyses the largest retail mattress markets, estimating the incidence of online mattress sales in key countries (the US, Canada, China, India, South Korea, Germany, the UK, France, Italy - new in this year edition- and Spain), the e-commerce mattress sales of the leading retailers (e-tailers, brick-and-mortar retailers, online mattress companies and mattress manufacturers) and providing company profiles highlighting their activity and performance in this sector.


IMPACT OF COVID-19: Effects of the pandemic and insights over the world mattress sector for 2021 are provided, together with sales by quarter and half year (2019, 2020, 2021) of the leading listed companies selling mattresses online.


E-COMMERCE BUSINESS MODELS. The report identifies the leading online retailers involved in mattress sales by business model:

  • E-tailers (pure e-commerce companies)
  • Brick and Click companies (dealers with physical stores and webstore)
  • Non-furniture specialists chains (large multichannel dealers selling furniture, homewares, accessories, home improvement, lighting fixtures and electronics).
  • Online mattress companies (direct-to-consumer and start-ups selling online via own web platform or through e-tailers)
  • Mattress manufacturers selling online via own website


FEATURES OF THE ONLINE MATTRESS BUSINESS AND ORGANIZATION: The most important peculiarities of the e-commerce business in the mattress industry, including services (delivery and logistic issues, payment methods, return strategies), product features (bed-in-a-box, one-size-fits-all mattresses) and the role of industry suppliers.


ECOMMERCE IN THE MATTRESS INDUSTRY. THE LARGEST MARKETS: The report focuses on three world areas, North America (the United States and Canada), Europe (the United Kingdom, Germany, France, Italy and Spain) and Asia Pacific (China, South Korea and India).


For each considered geographical area and country the report provides: Retail and e-commerce sales(sector overview of economic and e-commerce indicators enriching the analysis) and E-commerce mattress sales (mattress sales and e-commerce mattress sales by country).


COMPETITION AND PROFILES OF THE LEADING COMPANIES IN THE ONLINE MATTRESS MARKET: estimated Online mattress sales by distribution channels and by leading retailers in Europe, US and Canada and the Asia Pacific.

The study also profiles the leading retailers and manufactures operating in the online mattress market, highlighting their e-commerce activity and financial performance.


For the online mattress companies, it describes the most important supply features (number of trial nights, years of warranty, price of a twin mattress, in-home-delivery and setup) and distribution strategy (presence of physical stores) and profiles of leading online mattress companies by country.

As regards mattress manufacturers selling online, leading players for each considered country are provided, together with information about their online activity.



The Report E-commerce in the mattress industry was also carried out through direct interviews with leading mattress manufacturers and retailers operating in the e-commerce mattress business and an online survey launched by CSIL in September-October 2021, addressed to global retailers and manufacturers involved in the mattress industry.



  • E-commerce activity and Location
  • Incidence of e-commerce sales on mattress sales 2020 and 2021
  • Delivery and type of mattresses
  • E-commerce mattress sales by sales channels
  • The top promising markets for e-commerce mattress sales
  • The most important services offered for e-commerce mattress sales
  • Share of mattresses returned back
  • Expected sales variation in 2021 over 2020 for online and total sales

E-commerce mattress sales share CSIL

With an increase of 30% in 2020 over 2019, with different performances worldwide, and an expected further growth for 2021, the online channel currently represents a relevant share of the world mattress retail market, surpassing the value of US$ 10 billion. The United States is by far the largest market for online mattress sales. In Europe, the smallest markets as Spain registered the highest growth rates in online mattress sales for 2020. However, traditional markets as Germany and the UK have continued to grow at extraordinary rates (double-digit growth). The Asia Pacific area is among the fast-growing and promising areas for online mattress sales. China leads the e-commerce mattress market of the region.
The online mattress market is fragmented and highly competitive. Given the increasing interest in the online mattress business by different industry operators, it is reasonable to predict a greater competition is expected in the coming years.

Abstract of Table of Contents

INTRODUCTION. Data gathering and processing methodology, terminology and notes
EXECUTIVE SUMMARY. The online mattress sector: performance across the world, peculiarities and supply features.
1.1. An overview of the world mattress market
- World mattress consumption trends and International trade of mattresses
1.2. E-commerce in the mattress market: basic data
- Mattress sales and online mattress sales by considered country/region
- Share of e-commerce mattress sales by country
1.3. COVID-19 impact: impact and insights on the mattress market for 2021. Sales by quarter and half year (2019, 2020, 2021) for selected companies.
1.4. Models of e-commerce business (E-tailers, Brick-and-Click companies, Non-furniture specialist chains, Online mattress companies, Mattress manufactures selling online via own website)
2.1. Business evolution and organization (Delivery options, Services and return strategies, Bed-in-a-box, The role of industry suppliers, One-size-fits-all mattresses and related bedding products, Payment methods)
E-COMMERCE IN THE MATTRESS INDUSTRY. Geographical areas and largest markets
3.1. Retail and e-commerce sales in the US and Canada: overview and demand drivers
- E-commerce on total retail sales
- Economic and e-commerce Indicators
3.2. Online mattress sales in the US and Canada
- Mattress sales and e-commerce mattress sales by country
3.3. Competition
- Online mattress sales by distribution channels and by leading retailers
3.4. E-commerce retailers (pure e-tailers, retailers selling online)
3.5. Online mattress companies (direct-to-consumer): Leading companies, supply features comparison and prices
3.6. Mattress manufacturers selling online
4. EUROPE and focus on the United Kingdom, Germany, France, Italy and Spain
4.1. Retail and e-commerce sales in Europe: overview and demand drivers
- Economic and E-commerce Indicators
4.2. Online mattress sales in Europe
- Mattress sales and e-commerce mattress sales by country
4.3. Competition
- Online mattress sales by distribution channels and by leading retailers
- Furniture and mattress retailers selling mattresses online
4.4. E-commerce retailers
4.5. Online mattress companies
5. ASIA PACIFIC and focus on China, India and South Korea
5.1. Retail and e-commerce sales in Asia Pacific: overview and demand drivers
- Economic and e-commerce Indicators
5.2. Online mattress sales in Asia Pacific
- Mattress sales and e-commerce mattress sales by country
5.3. E-commerce retailers
- E-commerce retailers selling mattress. Estimated e-commerce sales
5.4. Online mattress companies
5.5. Mattress manufacturers selling online
6. ANNEX Survey results: Global e-commerce mattress market

Selected companies mentioned:

Amazon, bett1, Casper, Emma, IKEA,, Kurlon, Mattress Firm, Mlily, Nectar Sleep-Resident, Otto, Pepperfry, Purple, Simba, Saatva, Serta Simmons, Simba Sleep, Simmons, Suning, Taobao, Tmall, Tuft&Needle, Wayfair, Zinus.

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