Focus on Mattresses
CSIL’s World Mattress Industry report has been published since 2003 starting with 5 European countries. Today the study includes the 30 most important mattress manufacturing countries. An updated edition will be available in June 2012. WORLDWIDE OVERVIEW The mattress industry is a mature sector, which has grown slowly worldwide until 2008, was in recession in 2009 and is now showing signs of recovering. Traditionally the United States are the leading country in terms of production. Over the last decade China started a major expansion, registering by far the highest annual growth rates. Other important manufacturers are Brazil, Italy, Canada and Germany. Regarding mattress consumption, again the leader is by far the US, accounting for over one fourth of total consumption in the 30 countries considered. The USA is followed by China, which showed the most impressive increase in terms of mattress consumption over the last decade. China is followed by Brazil, Germany, France and Canada. The top 6 mattress consuming countries mentioned above account for approximately 66% of consumption of the top 30 countries included in CSIL’s World Mattress Industry report. Over the last 10 years, the most important growth rates were registered by Asian countries including China, Malaysia and India. But more interesting is to point out that also some Central and Eastern European countries including the Czech Republic, Poland and Russia, still comparatively small mattress consuming markets, registered significant growth rates. They are obviously becoming increasingly dynamic local markets not yet mature as it is the case for Western European markets like France and Germany, or the USA and Canada. If we take a look at per capita mattress consumption in the different countries we can note that highest per capita consumption is registered in North America, Germany and the Northern countries, while Eastern Europe and Asia have the lowest per capita consumption.
INTERNATIONAL TRADE IS RECOVERING International trade of mattresses almost reached US$ 3 billion in 2011, above precrisis levels. The ratio of exports over production in the mattress segment amounts currently to around 15% (8% in 2000). Even though this ratio is growing it remains low compared to the furniture sector where the export/production ratio for the same countries is almost 30%. Recovery from the crisis seems evident and CSIL estimates that the overall value for mattress trade will continue to grow slowly over the coming years. One of the most important engines for mattress growth is the opening of the different mattress markets as well as the increasing role of emerging markets, not only in terms of productive location for mattress plants but also in terms of mattress consumption. Another reason is that until recently mattresses were manufactured and sold within the local or neighbouring markets, being too bulky to be transported economically for long distances. Progress in vacuum packing of mattresses and in transport logistics has been changing the economics of mattress trade, and imports and exports are becoming more substantial.
IMPORT/EXPORT FLOWS Top mattress exporting countries are since 2007 Poland, China, followed by Italy and Belgium. Poland and China clearly lead mattress exports, with exports representing more than double in value terms than those made by Italy and Belgium in 2011. Main mattress importing countries are Germany, the USA, France, Japan, the Netherlands and the United Kingdom. Germany, the USA and France increased their import activity significantly in 2011 thanks to the recovery of local consumption after the crisis. Looking at the opening of the studied markets, the part of imported mattresses in local consumption has been increasing from 7% in 2001 to approximately 12% in 2011. This import/consumption ratio remains however still low compared to the furniture sector where the ratio is of almost 30% for the countries studied. Germany and France are very open markets in terms of mattress imports as imports/ consumption ratio is of about 34% and 27% respectively. While in the USA currently only about 5% of consumption is being satisfied by imports.