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Furniture Flagship Stores

I Ed. , 169 pages
Price (single user license): EUR 1600.00 / US$ 1693.92
for multiple/corporate license prices please contact us
Language: English
Report Code: S77
Publisher: CSIL
Copyright: CSIL Milano
Status:available for online purchase and immediate download

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The Report 'Furniture Flagship Stores' is the result of:

  • interviews with around 50 companies having experience of mono-brand or flagship stores in the furniture sector or in related activities
  • out of these 50 companies, financial analysis of around 30 players
  • excerpts from CSIL Report Smart and Fast Cities: forecasting furniture demand to 2020
  • desk research, processing and conclusions.

The Executive Report section of the study (around 10 pages), offers highlights on "what a flagship store is", investments and typical economical ratios, EBITDA for the involved furniture manufacturers, driving forces, useful tips, achievements, strategic alternatives (for example, shop-in-shop or franchising instead of flagship stores).

The second chapter (around 150 pages) shows the main findings of the Top 50 megacities where furniture flagship stores have been opened, together with facts and findings related to around 30 furniture manufacturers and 150 selected stores. Frequent topics are size of the shop, events, kind of product mix, localizations, ownership, involvement in the contract business.

The third chapter shows demographic and macroeconomic indicators for both the "Top 50" locations and the "Next 100" .

Among the analyzed furniture manufacturers:Arper, Bulthaup, Bo Concept, Fritz Hansen, Kartell, Molteni, Natuzzi, Panasonic, Philips, Poliform, Poltrona Frau, Wilkhahn.

Among the analyzed flagship stores (and their "alternatives"): Artemide (Miami), Arper (Clerkenwell), Au Bon Repos (Bruxelles), B&B (London), Chanintr Living (Bangkok), Colette (Paris), Cassina/Poltrona Frau (New York), Kare Design (Rome), Molteni (Milan), Moooi (Amsterdam), Matsu (Shanghai), Natuzzi Gallery (Beirut), Offect (Stockholm), Panasonic (Tokyo), Philips Lighting (London), Orient Home (Dalian), Ozone (Tokyo), Ritter Sport (Berlin), Roche Bobois (Chicago), Scavolini (New York), Vera Wang (Beijing), Versace Home (Delhi)

Among the Top 50 locations: Chicago, Delhi, London, Milan, Moscow, New, York, Paris, Shanghai

Among the "Next 100" locations: Boston, Buenos, Aires, Guadalajara, Hangzhou, Melbourne, Pune, Qingdao

Next step: CSIL is working on a model for analysing the pros and cons of the opening of a new flagship store.

Average EBITDA in the European Furniture Industry


Investing in a flagship store is not easy (you need frequently to put more than 1 million Eur on it) but furniture manufacturers that did it have an average profitability (EBITDA) approximately double in comparison with the other players.
The report Furniture Flagship Stores aims to be an investment guide, providing case histories, useful tips, an executive summary and suggested locations ('Top 50' worldwide cities and 'Next 100' fast cities).

Abstract of Table of Contents

1. Executive Report
1.1 Flagship store. What it’s all about
1.2 Driving forces
1.3 Investment
- Turnover, Cash Flow, EBITDA 2012 for a sample of manufacturers holding flagship stores.
1.4 Some useful tips
1.5 Achievements, financial ratios
- Balance sheet target for five sizes of flagship stores
1.6 Alternatives
1.7 How many Flagships…and where. Today and Tomorrow.
- Flagship stores: number and average size for a sample of companies
- Number of stores for a sample of furniture manufacturers
1.8 Demand Drivers: main cities where wealthy is
- World. Cities ranked by millionaires, 2012
- World. Cities ranked by billionaires, 2012
2. Main cities worldwide where furniture flagship stores have been opened
- some of considered cities in alphabetical order: Amsterdam, Beijing, Beirut, Dallas, Delhi, Madrid, Nairobi, New York, Saint Petersburg, Tokyo
3 The “Next” 100 best locations (statistical data)
- among considered data: furniture demand, population, GDP, household consumption

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