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The kitchen furniture market in China

VII Ed. , 134 pages
Price (single user license): EUR 1600.00 / US$ 1969.44
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Language: English
Report Code: S30
Publisher: CSIL
Copyright: CSIL Milano
Status:available for online purchase and immediate download

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Description

This report provides a comprehensive picture of the kitchen furniture industry in China, enhanced by historical trends on production, consumption and international trade, analysis of the production and distribution systems and information on major players. The study was carried out via direct interviews with Chinese and international kitchen furniture manufacturers operating in China.

 

Kitchen furniture exports and imports are broken down by country and by geographical region of origin/destination. Historical data are provided for the time frame 2011-2016. A similar analysis was conducted for the international trade of a list of selected appliances (refrigerator and freezers, cooking appliances, clothes washers and driers, dishwashing machines, hoods) relevant for the kitchen industry.

 

Chinese kitchen production is analysed by including historical series of kitchen production in value and volume for the years 2012-2017. Kitchen production in China is broken down according to:

  • style (classic, country, modern basic, modern, design, high tech);
  • cabinet door material (solid wood, veneer, laminated, decorative paper, thermoplastics, lacquered, melamine, aluminium, glass);
  • cabinet colour (white, bright, neutral) and lacquering (bright, opaque);
  • worktop material (solid surface materials, natural and engineered stone, laminated, tiles, steel and aluminium, wood, glass).


The chapter on the distribution system offers an analysis of the major sales channels (contract/building trade, kitchen specialists, furniture shops, furniture chains, and DIY) for kitchen and their 2013-2017 trends, including a list of the main kitchen furniture retailers in the major Chinese provinces and short profiles of the leading furniture chains. Reference prices for kitchen furniture and the weight of built-in appliances on the value of the kitchen market are also considered.

 

An in-depth analysis of the competitive system identifies the leading Chinese manufacturers by kitchen production, sales, price range and exports. Updated company profiles of the top manufacturers provide data on the company's total turnover, number of employees, export share, location of manufacturing plants and distribution channels. The competitive system analysis also identifies a selection of leading international kitchen manufacturers operating on the Chinese market, providing descriptions of their distribution strategies and short company profiles.

 

The final chapter tries to identify the major domestic demand determinants, which includes macro-economic indicators (country indicators, real growth of GDP and inflation up to 2021, population indicators, data on disposable income and wealth, data on construction sector and real estate); population dynamics (population, urbanization, analysis of the top cities); consumers' trends and preferences; real estate and construction sector development (investments in residential building, data on the construction sector).

 

A list of more than 60 major players in the kitchen furniture industry in China is also included.

China. The openness of the kitchen furniture market 2011-2017. Percentage values

china kitchen furniture market

In 2017, the kitchen furniture market reached a value of US$ 5.8 billion (RMB 39,455 million) at factory price in China, accounting for around 5% of the world furniture market. Approximately, 3.3 million kitchen sets were manufactured in the country, of which 617 were addressed to exports and 2.7 million to the domestic market. However, despite the setback registered in 2016, in the middle run the value of exports has grew much faster than that of local consumption. As a result, the export/production ratio has gained almost four percentage points since 2012.
From the competitive system perspective, the overall kitchen furniture market is more fragmented than the traditional furniture one. Indeed, there are more than 1,000 kitchen brands operating in China. On the other hand, most of the production of kitchen furniture is managed by the top 50 players, which accounts for almost 60% of its total value. 2017 was the year of IPO for many of them. Only in the first half of the year, Oppein, Pianor, GoldenHome, Olo, and ZBOM have become listed companies.
Oppein emerged as the major Chinese manufacturer and exporter. Ikea ranks in the top 10 positions. Haier is leader in the middle price market. In the middle-upper market Nobilia and Hacker are among the top players. Bulthaup and Poggenpohl ranks in top positions as far as the luxury market is concerned.

Abstract of Table of Contents

Research field and methodology
Basic Data
Overview: Production, International trade, Consumption
Furniture consumption by segment
World market of kitchen furniture: production and consumption. Focus on selected countries. Comparison with macro indicators
The activity trend
Production, International trade, Consumption, 2012-2017. US$ Million, RMB Million, Thousand units , Prices US$ per unit
The openness of the kitchen furniture market, 2011-2017
International trade
China and Hong Kong. Exports and Imports of kitchen furniture by country and by geographical area, 2011-2016
World market of kitchen furniture. Main origin of imports for selected countries
Trade of major appliances (focus on selected products). Exports and Imports by country and by geographical area, 2011-2016
- Hoods
- Refrigerators and Freezers
- Dishwashers
- Cooking Appliances
- Washing machines
Kitchen furniture supply structure
Productive clusters and Employment
- Year of establishment, number of employees and covered plant surface in sqm in a sample of companies
- Year of establishment, number of employees and covered plant surface in sqm in a sample of companies
- Local production districts by specialization
Breakdown of kitchen furniture by style
- Breakdown of supply by style. Data 2013-2015-2017
- Breakdown of supply by style in a sample of companies
Breakdown of supply by cabinet door material and colour
- Breakdown of supply by cabinet door material, colour, lacquering. Data 2013-2015-2017
- Breakdown of supply by cabinet door material and colour in a sample of companies
- Most used colours for cabinet doors in a sample of companies
- Most used types of wood for cabinet doors in a sample of companies
Breakdown of supply by worktop material
- Breakdown of supply by worktop material. Data 2013-2015-2017
- Breakdown of supply by worktop material in a sample of companies
Manufacturers of cabinet doors and other components
Distribution
Distribution pattern in a sample of companies
- Breakdown of domestic kitchen sales by distribution channel. Data 2013-2015-2017
- Breakdown of domestic kitchen sales by distribution channel in a sample of companies
- Number of outlets and average turnover per outlet in a sample of companies
- Main Kitchen furniture retailers in: Guangzhou; Chengdu; Xian; Donguan; Beijing; Qingdao; Hangzhou; Shanghai; Shengyang; Shenzen; Fuzhou
Main furniture chains
Main DIY and Department Stores
Reference prices for kitchen furniture and appliances
Jointed sales of kitchen furniture and built-in appliances
- Incidence of built-in appliances on the total value of kitchen consumption. Data 2013-2015-2017
- Incidence of built-in appliances on total kitchen sold in a sample of companies.
Leading Electronics-Appliances Stores: Short Profiles.
The Competitive System
Top 50 players
- Top 50 Chinese kitchen furniture manufacturers: sales, market shares and short profiles
Main exporters
- Export sales in a sample of Chinese kitchen furniture manufacturers
- Export sales in a sample of Chinese kitchen furniture manufacturers by Country/Area
Sales in China
- Top 50 players in the Chinese kitchen furniture market: Sales and market shares
Sales by average factory price
- Kitchen furniture market. Top players in the low price range
- Kitchen furniture market. Top players in the middle-low price range
- Kitchen furniture market. Top players in the middle price range
- Kitchen furniture market. Top players in the upper-middle price range
- Kitchen furniture market. Top players in the upper price range
- Kitchen furniture market. Top players in the luxory
Sales by region
- Breakdown of domestic kitchen sales by region in a sample of companies
Foreign kitchen furniture players in China
- Kitchen furniture sales in China from foreign brands
Focus: Built-in appliances
Top Manufacturers of major appliances
Economic trend and demand determinants
Macroeconomic data
Population and urbanization process
Construction sector and real estate
Annex I: Architects and Interior Designers
Annex II: Basic Data on Chinese Cities
Annex III: List of Chinese companies mentioned and/or interviewed

Selected companies mentioned:

Acusi, Aisen, Akani, Amblem, Aodu , Arrow, Baineng, Beigeer, Bigtime, Borcci (Fotile), Borlonclan, Cacar, Canbo, Daeshin, Debao, Deson , Dicano, Doton, Elabor , Eueasa, Euromax Neuvelle, Haier, Hanex, Haozhaotou, Homtor, Ikea, Jiaci, Joydar, Kangjie, Kenner, Macess, Macro, Mekea, Mkxy, Nbmin, Olo Home, Oppein, Oulin, Oupu, Ouyi, Pianor, Rebon, Schmidt, Siples, Nobilia, Vidas, Vifa Kitchen, Wanjia, Welon, Yalig, Häcker Küchen, ZBOM Cabinets.

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