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The Parasols Market in Italy

I Ed. , 29 pages
Price (single user license): EUR 1000.00 / US$ 1179.6
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Language: English
Report Code: IT41
Publisher: CSIL
Copyright: CSIL Milano
Status:available for online purchase and immediate download

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This report analyses the the parasol market in Italy, and its competitive system.

The estimated size of the parasols market, and its development over the last 5 years are presented.

The share of import out of total consumption, and its evolution over time is also showed.

The report comprises an analysis of the Italian parasols’ market distribution channels, including an estimate of their market shares. Estimates of the size of different market ranges (Low, Middle-Low, Middle, Middle-high and high end) are also provided.

A thorough picture of the competitive arena is provided, with estimated market shares of over 30 top market players, including Italian and foreign manufacturers specialized in parasols, outdoor furniture companies that also provide parasols, importers.

The contract market is also discussed and an estimate of its weight out of the total market is provided.

The report also shows key product trends.

Breakdown of the Italian parasols market by market segment, in value, 2016. %


Overall the contract market accounts for 56% of the value of the total parasols market in Italy. The share of the residential market would be much higher if we consider the market in quantity. About 40% of the parasols' contract market is constituted by the beach establishments sub-segment.
For what concerns the dynamic of the contract and residential market, the contract one is currently performing better, especially if we focus on the middle-to-high ranges. More in detail, within the contract segment the demand of parasols for beach establishment has declined over the last years, but the demand for parasols for hotels, bars and restaurants has increased and led to an overall increase in the contract segment.

Abstract of Table of Contents

Methodological notes
Executive summary
Market Size and development
Import flows
Product prices
Market breakdown
Selection of brands by main market range
Competitive system and top players
Market shares
Characteristics of different types of market players in Italy
Focus on selected market players
Sales by market: contract and residential
Size of the contract and residential segments
Contract segments characteristics
The residential segment
Sales by distribution channels
Product trends

Selected companies mentioned:

Armagi, Bizzotto, Cosma, Dedon, Emu, Ethimo, Extremis, FIM, Fischer Moebel, Gandia Blasco, Glatz, Greenline, Guidetti, Il Giardino di Legno, Maffei, Manutti, Moia, Nuovo Ombrellificio Romano, Ombrelificio Silvia, Ombrellificio Ciompi, Ombrellificio Crema, Ombrellificio Magnani, Ombrellificio Poggesi, Ombrellificio Toscano, Ombrellificio Veneto, Ramberti, Royal Botania, Scolaro, Spillantini, Symo, Tessitura Fabbri, Talenti, Tessitura Selva, Tuuci, Umbrosa, Unopiù, Zucchelli

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