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Process of kitchen furniture purchasing in Italy

II Ed. , 97 pages
Price (single user license): EUR 1800.00 / US$ 2031.3
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Language: Italian  - Report in Italian language only
Report Code: IT.10
Publisher: CSIL
Copyright: CSIL Milano
Status:available for online purchase and immediate download

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Description

This report studies the behaviour of the Italian consumers of kitchen furniture, taking into consideration: characteristics of purchased kitchen furniture, purchasing process, consumer's profile. The study is based on 260 telephone interviews with families who purchased kitchen furniture over the previous 12 months.

Purchases of kitchen furniture are broken down by: purchase price, size and type of kitchen furniture (with or without built-in appliances), type of household appliances purchased with kitchen furniture or separately (refrigerators, freezers, ovens, cookers, dishwashers, microwave ovens), delivery times.

All the above mentioned data on purchases of kitchen furniture are broken down by socio-demographic characteristics of the purchasers (geographic area, sex, age and profession of head of family) and by distribution channel (kitchen furniture specialized retailers, household furniture retailers, large scale distribution).

The purchasing process is analysed according to: reasons for purchase (first-time purchases, substitutions), distribution channels for kitchen furniture, information sources (sales outlets, magazines, Internet, advertising), degree of recollection of brands of purchased kitchen furniture, kitchens' brands known.

The report takes into consideration the use of consumer credit, with data on: share of kitchens purchased through deferred credit, credit conditions (deferred payments, personal loans, revolving credit cards with deferred payments), degree of recollection of brands of consumer credit companies, share of zero interest loans for kitchens' purchases.

Data on the stock of kitchens owned by Italian families are also available.

Products covered include: kitchen furniture, kitchen furniture with built-in appliances, kitchen furniture without built-in appliances, household furniture (home furniture/residential furniture), built-in appliances, free standing household appliances, built-in refrigerators, free standing refrigerators, freezers, ovens, cookers, built-in dishwashers, free standing dishwashers, microwave ovens.

Abstract of Table of Contents

Research objectives, methodology and main results in brief
Kitchen furniture consumer's profile
Socio-demographic characteristics of purchasers: geographic area, sex, age and profession of head of family, number of family members
Characteristics of purchased kitchen furniture
Purchases kitchen furniture
Size of purchased kitchens
Type of purchased kitchens: with or without built-in appliances
Household appliances purchased with kitchen furniture:
- refrigerators, freezers, ovens, cookers, dishwashers, microwave ovens
Household appliances purchased through other distribution channels
Delivery times
Problems in delivery and assembly of the purchased kitchen furniture
Reasons for kitchen furniture purchase and distribution channels
Reasons for kitchen furniture purchasing: first-time purchases, substitutions
Distribution channels: kitchen furniture specialized retailers, household furniture retailers, large scale distribution
Information sources and degree of recollection of brands of purchased kitchen furniture
Information sources: sales outlets, magazines, Internet, advertising
Degree of recollection of brands of purchased kitchen furniture
Kitchens' brands known
The use of consumer credit
Share of kitchens purchased through deferred credit
Credit conditions: deferred payments, personal loans, revolving credit cards with deferred payments
Degree of recollection of brands of consumer credit companies
The stock of kitchens owned by Italian families

Selected companies mentioned:

Aiko, Arc Linea, Berloni, Binova, Boffi, Bontempi, Dada, Del Tongo, Euromobil, Febal, Frau, Gatto, Lube, Minotti, Salvarani, Scavolini, Schiffini, Scic, Snaidero, Valcucine, Veneta Cucine

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