Description

The report analyses Italian consumption of upholstered furniture by distribution channel (independent sales outlets, upholstery specialist outlets, large scale distribution of upholstered furniture, craftsmenship), product type (sofas, armchairs, groups/sectional upholstery, transformable/sofa beds), market range (upper, medium, economic range) and geographic area. Upholstered furniture sales by type of covering (fabric, leather, microfibre), material (natural, mixed, synthethics) and by fabric design.

The characteristics of sales outlets are described according to: total and upholstered furniture turnover per sq. m., total and upholstered furniture display area, sales outlet location, promotional actions. All the indicators are analized by geografic location, display area, and market range.

Relationships with upholstered furniture suppliers (brands, selection criteria, quality certification, brand opinions) and customers (promotions, purchaser age, means of payment, discount policy, purchasing process) are examined.

Profiles of 25 upholstered furniture large retailers and addresses of 290 selected sales outlets are also provided.

Among the considered products: fabric sofas, leather sofas, alcantara sofas, fabric armchairs, leather armchairs, alcantara armchairs, fabric sectional upholstery, leather sectional upholstery, alcantara sectional upholstery, fabric sofa beds/transformable upholstery, leather sofa beds/transformable upholstery, alcantara sofa beds/transformable upholstery.

Abstract of Table of Contents

The Italian market for upholstered furniture: basic data

Characteristics of the market and performance

Sales outlets and distribution channels

Sales outlet characteristics

Location, display area, number of models and brands

Upholstered furniture characteristics

Upholstered furniture: product type, price, covering

Suppliers of upholstered furniture

Suppliers turnover

Criteria for selection of suppliers

Quality certification

Opinions on brands

Promotion and communication

Sales outlet promotion, producers' communication, press campaigns

Magazines

Characteristics of customers and purchasing process

Upholstered furniture purchase decisors

Sales nogotiations and success rate

Combined purchases

Delivery times

Seasonality of sales

Discount policies

Means of payment

Sales pitches

Customers' point of view

Brief fact sheets for upholstered furniture retailers

Annex:

Addresses of 290 upholsterd furniture sales outlets in Italy

Selected companies mentioned:

Acerbis' Center, Ad Selezione, Aiani Mobili & Design, Al Portico, Albarredo, Albertinazzi Mobili, Amato & Larosa, Ambienti, Ambrosini, Anciens Meubles, Anros Interni, Arco Design & C, Ardin, Area Domus, Arkadia Design, Arredi Sud, Arredo Casa, Arredolinea, Art Idee Showroom, Arte & Forme, B&B, B&V Modi Mobili, Baldi, Balestra Giovanni, Barile, Barni Mobili, Barrago, Bastianello, Bellapianta Nicola Mobili, Bergaglio Franco, Bergamin, Biagetti Raffaello, Biblos, Bocina Mobili, Bombaci Antonio, Brambilla Adelio, Bussolaro Mobilificio, Bussolino, Caporale Flli, Cappello Mobili, Carminati e Sonzogni, Casa Ambienti by TRN, Casa del Mobile, Casa In by Sciarrone, Casa Più, Cattaneo Arredamento, Centro Studi Arredamento, Centro Veronese del Salotto, Cervi, Ciardulli Center, Cinius, Class, Comfort, Cosci Italo, Crippa, D'Amario, Dell'Era Abitare, Delle Cese Mobili, Design Line, Domus In, Domus Proposte, Elam-co, Electa, Elle Emme Laccetto & Molino, Ferrando Casa, Ferrari Flli di DR & C, Ferrero, Fiera del Mobile Riardo, Fontana Arredi, Fonte del Mobile di Massagrande, Forme e Stile, Galliano Habitat, Gatti Mobili, Giagu Mobili, Giem, Giovannetti Mobili, Gitre Arredo, Goelle, Graffiti, Guglielmetto, Guidotti Mobili, Guttuso Mobili, Hetti's Einrichtung, Idea Casa, Ideal Mobili, Interior Design, Interlinea, Interno Casa, Italia Mobili, Kompo, Krainer, Lam di Cavalieri & Arestia, Lanzi Selezioni, Le Stanze, Lenzi Arreda, Linea Arredo, Linea Gaggioli, Linea Mobili Gamma, Loreti Due, Lovato, Martini Line, Martinoli, Maruotti, Max Arr, Maxiarredo, Metroquadro di Tozzini Marco & C, Mimmo Gioia, Mobil Arch, Mobil Bel, Mobil House, Mobil Troiani, Mobili Arestia, Mobili Brianza, Mobili Ginevoli, Mobili Giorni, Mobilificio Angi, Mobilificio Ascani, Mobilificio Calò, Mobilificio Pallotta, Mobilificio Tivoli, Mobilificio Umbro, Mostra d'Arredamento Lugaresi, Napoli Vito, Perillo Mobili, Picone Michele Mobili, Pistilli Mobili, Prisma Arredi, Ricci Mobili, Rigante, Rodella Adolfo e Figli, Rossi, Salvini, Sanca, Sarmo Interni, Sartorello, Sebastiano De Tullio, Selva Forniture, Selvaggio Mobili, Sereno Centro del Mobile, Signorelli Alfredo, Silvestrin Marino, Simoni Flli, Soffiato Mobili, Spazio Idea, Spelta, Stilmobili di Milano Pietro, Studio Blu, Studio Z, Stycart Arreda, Tischler, Valsecchi Arreda, Vasco Brunelli, Vassanelli, Vima, Zacchetti Ernesto e Figli