Outdoor Furniture development in The European Contract business
The outdoor furniture market in Europe is on the rise. The increased attention paid to outdoor spaces in recent years has boosted the demand for outdoor furniture in Europe, which has seen significant growth, outperforming on average the whole furniture sector.
The growth of the European outdoor furniture market has been driven by an array of factors, such as house sales, residential and non-residential construction, outdoor renovations, income availability, and demographic changes.
The pandemic seems to have played a significant role in sustaining consumption of outdoor furniture, which was mainly supported by the retail channel during the first months of the outbreak. The desire to experience outdoor spaces at home, in the office, and in public spaces remains strong.
It is a signal given by the continuous and growing demand from private consumers, contract, hotels, and office design. In most cases, new living concepts already include furnished balconies and outdoor areas.
Although it is a seasonal market, strongly dependent on weather conditions, customers have started to consider outdoor furniture as part of a wider furnishing project, in line with a lifestyle concept in which outdoor spaces are designed to be used all year round with the terrace and garden being seen as an extension of indoor spaces.
European manufacturers and designers have responded to the increasing demand for outdoor furniture by offering a wide range of stylish and innovative options.
In addition, over the past few years, several furniture companies have expanded their product portfolios to include outdoor furniture, maintaining the characteristics of design and comfort, with a focus and research on durable materials. The presence of non-specialist outdoor brands, especially from the upholstery, contract, and home furniture segments, has grown significantly in the industry. Many of these new players operate in the high-end and luxury segments.
OUTDOOR FURNITURE WITHIN THE CONTRACT BUSINESS
According to latest CSIL data available, the whole European contract furniture market has almost completely reached the pre-pandemic levels. Among the segments within this market, outdoor furniture is one of the best performing ones and currently represents a 7% share of total contract furniture sales in Europe.
Therefore, with a growing preference for outdoor spaces, hotels, restaurants, cafés, and other hospitality venues are ever more investing in high-quality, durable outdoor furniture to enhance the onsite experience of their guests.
CSIL closely monitors the performance of the outdoor furniture market in Europe through the comprehensive Reports: ‘The Outdoor Furniture Market in Europe’ and ‘The Contract Furniture and Furnishings Market in Europe’. These studies delve into statistics and indicators, demand drivers, country analysis, competitive landscapes, and product categories.