Other services: Seminars, study tours, B2B matching
Support in networking activities and knowledge acquisition.
RECENT EXAMPLES OF CUSTOM RESEARCH CONDUCTED FOR CSIL CLIENTS
SEARCH FOR PRIVATE LABEL PARTNERS
Geographical scope: Europe
Client: Upholstered furniture manufacturer
Year: 2020
CSIL supported the client, a large international company manufacturing and distributing upholstered furniture, in the selection of private label producers in Central-Eastern Europe. Through a focused survey, CSIL identified and profiled companies based on a given set of criteria such as production capacity and specific production features (level of automation, degree of product customization, etc.). A shortlist of companies was submitted to the client.
EVALUATION OF THE POTENTIAL ATTRACTIVENESS OF A FURNITURE MALL
Geographical scope: Europe
Client: Real estate developer
Year: 2017
The client asked CSIL to evaluate the potential interest of European furniture manufacturers in exhibiting their products in a new and innovative mall devoted to hospitality and healthcare furniture and furnishings. CSIL gathered the views of a selected panel of stakeholders (companies, interior studios, authorities) investigating the specific features of the mall envisaged in the project’s pre-feasibility plan: location, layout, contract terms for exhibitors, rental costs. CSIL returned these perceptions to the client.
FOLLOW-UP INTERVIEWS TO SUPPORT OPERATIVE MARKETING ACTIONS
Geographical scope: Europe
Client: North American trade association
Year: 2014
The client, an export promotion agency from North America, sent a wide group of European companies operating in the furniture sector a promotional and illustrative leaflet on North American wood species. CSIL’s team contacted and sent a structured questionnaire to around 500 recipients of the fliers to gather, feedback on the knowledge, usage and appreciation level of North American wood species. The information was reported to the client by means of a structured database.
B2B MATCHING
Geographical scope: Europe
Client: Eastern European Trade Association
Year: 2014
The client, a trade and export promotion association from Eastern Europe, asked CSIL to organize B2B meetings between their furniture companies and potential European partners. CSIL created a tailor-made selection starting from a long list of companies. Potential partners were screened based on a checklist of information concerning the company’s activity (industrial vs craftsmanship profile, wood material used: solid wood vs wood base panels, markets served: retail vs contract, etc.) and then interviewed to verify their potential interest in cooperating with their suppliers. A short list of around ten distributors, manufacturers and interior studios was engaged for a round of physical meetings during the Salone del Mobile exhibition in Milan.