MIFF 2020 exhibitors get head start on new Asia season
30 October 2019
KUALA LUMPUR, September 2019 – Next year’s Malaysian International Furniture Fair (MIFF) is already generating a lot of buzz among exhibitors as they will be the first to showcase their latest products to global buyers when the trade show kicks off the 2020 Asia season.
The exciting prospect of getting in front of the competition to impress with new designs and collections will add more shine to the aisles at the ultra-modern Malaysia International Trade and Exhibition Centre (MITEC) and Putra World Trade Centre (PWTC) from Mar 6-9.
Over 600 suppliers from Malaysia and at least a dozen more exporting countries including China, will stock up the 100,000 sqm trading floor to welcome the high diversity of buyers attending the show every year.
With visitor traffic from as many as 140 countries and regions, MIFF spells immense value to exhibitors seeking to grow their export footprint. The show has emerged as the gateway to Southeast Asiaˈs increasingly affluent and young consumers, and a successful route to new markets in other parts of the world.
The bustling business atmosphere and international clout of the trade show have also convinced more and more companies to leverage the MIFF platform to launch a host of new products or find new business partners.
About MIFF (www.miff.com.my)
MIFF is Southeast Asiaˈs most global and largest industry trade show of its kind serving 20,000 furniture professionals from 140 countries across the world. Held annually in March, the show offers a comprehensive selection of all kinds of home and commercial furniture including Malaysiaˈs renowned top quality wood furniture and the most extensive office solutions in the region. Since its inception in 1995, the show is an UFI-approved event by The Global Association for Exhibition Industry. MIFF is organised by Informa Markets in Malaysia (known as UBM Malaysia), which is a part of Informa PLC, a leading B2B information services group and the largest B2B Events organiser in the world.
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