Trends

Trends

Changing landscape in the online mattress market

The online mattress market had already been on a growth trajectory before the pandemic outbreak, which further intensified mattress demand and led to 2021 becoming the peak year for the online mattress market. In 2022 the market saw its first contraction in many years, reacting to both a declining consumer confidence but also the reprisal of in-person shopping. Even so, the online channel grabs over 20% of the retail market, and 2023 values remain above pre-pandemic levels.