After the crisis, the global furniture market is again on a growing trend, with opportunities arising in different parts of the world. Trade barriers are lowering and import penetration is increasing. Foreign markets are within everyone’s reach.

On the other side, global sourcing strategies and international fragmentation of production are moving the operating boundaries of companies far from the head-quarters. Are the largest furniture players catching the opportunities through effective internationalization strategies? Are the key players performing better than other companies? Is there some lesson to learn? CSIL invested in research activity in order to answer to those questions: the report summarizes the results of this comparative analysis.

The study is aimed at analyzing  the performance and the strategies of the leading players in the global furniture scenario and, more in depth, to analyze if they are taking advantage of the growth opportunities globally, through effective internationalization strategies and adequate product differentiation and product innovation strategies.