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The kitchen furniture market in Turkey

II Ed. , 83 pages
Price (single user license): EUR 1600.00 / US$ 1822.56
for multiple/corporate license prices please contact us
Language: English
Report Code: S.49
Publisher: CSIL
Copyright: CSIL Milano
Status:available for online purchase and immediate download

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Description

This report offers an overview of the kitchen furniture industry in Turkey, providing recent trends, mid term perspectives and forecasts in kitchen furniture production and consumption, imports and exports, prices, marketing policies and distribution. Short profiles of major players are given as well their market shares.

The report covers both kitchen furniture and built-in appliances sold through this channel.

The analysis of the Turkish kitchen furniture imports and exports is provided by country and by geographical area for the period 2003-2008.

The kitchen furniture production in Turkey is broken down by cabinet door material, style and colour, worktop material for a sample of companies.

A chapter is dedicated to built-in appliances with data on production, consumption and international trade by category (hobs and ovens, hoods, microwave ovens, dishwashers, refrigerators and freezers, washing machines). Short profiles of the leading appliances manufacturers in Turkey are given as well as strengths and weaknesses of the brands.

The distribution of kitchen furniture in the Turkish market is described, highlighting the two main distribution channels in Turkey: the contract/construction industry which accounts for 80% of total kitchens in volume and the retail channel which claims 20% and can be broken into kitchen specialists (5% share), furniture retailers (10%), DIY (2%) and direct sales (3%).

Reference prices of kitchens sold through these channels are also mentioned.

The main magazines and fairs in the field of kitchen furniture in Turkey are cited.

The chapter on the competitive system analyses the main players present in the Turkish kitchen furniture market, providing short company profiles, their kitchen furniture sales and market shares. A breakdown of domestic kitchen sales by Turkish region (Aegean, Istanbul & Marmara, Mediterranean, Central Anatolia, Eastern Anatolia, South-East Anatolia and Black Sea region) for a sample of companies is also offered.

Demand determinants examined are population (by town), employment (by economic activity and occupational group), household income distribution (urban and rural), GDP.

Addresses of the mentioned companies are also enclosed.

Abstract of Table of Contents

1. INTRODUCTION
Scope of the research and methodology
2. THE KITCHEN FURNITURE MARKET IN TURKEY
The kitchen furniture market at a glance
Activity trend and forecasts
3. INTERNATIONAL TRADE
Exports of kitchen furniture by country and by geographical area
Imports of kitchen furniture by country and by geographical area
4. SUPPLY STRUCTURE
Activity and employment
Product mix and diversification
Breakdown of kitchen furniture supply by cabinet door
Breakdown of kitchen furniture supply by worktop material
Sinks
5. KITCHEN FURNITURE AND BUILT-IN APPLIANCES
Basic data
Built-in appliances
The leading appliances manufacturers in Turkey
6. DISTRIBUTION AND MARKETING MIX
Distribution channels
Reference prices
Retail software sales
Sector fairs and magazines
7 INVESTMENTS
8. THE COMPETITIVE SYSTEM
The leading kitchen furniture companies in Turkey
Market segments
Exports
Sales to Turkish regions
9. DEMAND DRIVERS
Macroeconomic scenario • Building activity • Some tips about the Turkish consumer
Overview
Population and employment
Economic indicators
APPENDIX: LIST OF COMPANIES MENTIONED AND/OR INTERVIEWED

Selected companies mentioned:

Ahsapsan, Arcelik, Atma, Bauhaus, Boffi, BSH, BüroArt, Degisim, Demsas, Depa Yapi, Domoform, Domsan, DRG, Eczacibasi, Ekol Dekorasyon, Ellia-deko, Erbazlar, Eurodecor, Euromobil, Franke, IKEA, Intema, Istikbal, Kaledekor, Kelebek, Koctas, Lineadecor, Masko, Metsan, Modoko, Mopas, Muban, Mubado, Praktiker, Scavolini, Scic, Silverline, Stormer, Teka, Tekzen, Tepe, Termikel, Termikel, Uzay, Vanucci, Veneta Cucine, Vestel

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