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E-commerce for the furniture industry

VI Ed. , 111 pages
Price (single user license): EUR 800.00 / US$ 944.64
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Language: English
Report Code: M02
Publisher: CSIL
Copyright: CSIL Milano
Status:available for online purchase and immediate download

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This report analyses the e-commerce for the furniture industry, estimating this market size at a world level, for the key geographical areas (Europe, North America, Asia) and relevant countries, and providing sales volume and performances for single distributor categories (E-tailers, brick&click furniture stores, non-specialist dealers).


An overview of the world furniture industry, with current data for the furniture consumption and 2019-2020 furniture market forecasts in large markets, introduces the study.


Furniture consumption data and e-commerce sales are also provided by segment: upholstered furniture, outdoor furniture, office furniture, kitchen furniture, other furniture (furniture for dining and living rooms, bedroom furniture, furniture for bathrooms, occasional furniture and non-upholstered seats).


Different e-commerce business models, business evolution and organization are discussed in light of companies’ experiences: the omnichannel approach, the incidence of mobile commerce, advertising and search engines strategies, the use of social media, delivery options and costs.


FOCUS ON: The furniture e-commerce business in Europe, North America and Asia

For each considered geographical area the report highlights the sector performance (Consumption and E-commerce sales of furniture and E-commerce furniture sales by considered country) and sales of the leading furniture e-commerce players (websites selling furniture, furniture manufacturers selling on-line).


The online sales of furniture and related products are presented for a total of 140 leading players based in the USA, Europe and Asia, with profiles highlighting their e-commerce policies.

E-commerce. Distributors by category. Dimension, market share and average growth 2018/2016

E-commerce. Distributors by category

CSIL estimates that around 6% of global furniture sales is driven by the e-commerce channel. While world furniture consumption increased by 5% on average between 2016 and 2018, the online sales channel outperformed with +27% average annual growth over the same period.
In 2018 China became the largest worldwide e-commerce furniture market in values surpassing the United States.
E-tailers have been the fastest growing category (and also the largest in values). Specialist furniture dealers are also expanding fast in the e-commerce market. Non specialist/lifestyle/DIY are estimated to sell a significant amount of furniture through their effective multichannel strategy.

Abstract of Table of Contents

INTRODUCTION: Research Tools, sample of companies, Terminology and methodological notes
EXECUTIVE SUMMARY: The Ecommerce in the furniture industry
Leading brands worldwide
An overview of the furniture market
Overview of the world furniture industry. Consumption and Imports
Furniture consumption in large markets, 2019 - 2021. Forecasts of yearly changes in real terms
E-commerce for the furniture industry: basic data
Furniture consumption and e-commerce sales by segment
Consumption and E-commerce sales of furniture by country/region
E-commerce sales of furniture by kind of distributor
Models of e-commerce business
- Furniture Manufacturers
- Wholesalers and B2B business
- Brick-and-Click companies
- E-tailers
E-commerce sales of furniture
- By product category
- By country/region
- Distributors by category
The business evolution and organization
- Omni-channel approach
- Home delivery and click and collect
- Mobile shopping tips
- Advertising strategies
- Social media
- Payment methods
- Delivery costs
FOCUS ON: The furniture e-commerce business in Europe, North America and Asia
Sector overview
Leading e-commerce players
Sector overview
Furniture manufacturers selling on-line
Leading e-commerce players
Sector overview
Leading e-commerce players
Sector values and performance

Selected companies mentioned:

Amazon, Ambientedirect, Anthropologie, Bygghemma Group, C Discount, Coupang, Crate and Barrel, Cymax Stores, Dunhelm, Hayneedle, Harvey Norman, Home Depot, Home 24, Ikea Group, Jingdong, John Lewis Partnership, Lowe's, Otto, Overstock, Pepperfry, Restoration Hardware, Sainsbury's Home,Suning, Tmall, Wal-Mart, Wayfair, Westwing, Williams-Sonoma.

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